2015 YouTube Music Awards

Summary

2015 YouTube Music Awards
2015-ytma-logo.png
DateMarch 23, 2015
Locationonline
YouTube /YTMA
Hosted byTyler Oakley
Television/radio coverage
NetworkYouTube

The 2015 YouTube Music Awards is the second ceremony for YouTube Music Awards. The inaugural 2013 ceremony was met with mixed reception. In November 2014, YouTube announced its intentions to reinvent the purpose of the award show. Additionally, the site announced there will be no live ceremony for the awards. YouTuber Tyler Oakley hosted the awards presentation.

Background and announcement

In 2013, the inaugural YTMAs experienced mixed to negative reception due to technical difficulties, as well as having most of its award winners originate from mainstream music, rather than YouTube itself.[1][2] Additionally, the director and hosts of the award show, were not allowed to rehearse prior to the ceremony's filming in a New York City warehouse at Pier 36.[3] In 2014, no award ceremony was held. Instead, toward the end of the year, YouTube announced there would be an award ceremony held in March 2015.[4] On March 12, 2015, YouTube released an official video announcing that the show will be held on March 23.[5]

YouTube tweaked the purpose of the awards, however, as they shifted from honoring, "artists and songs that YouTube fans have turned into global hits over the past year," to, "recognize the biggest and emerging artists to watch on YouTube in 2015."[2] Additionally, the setting of the ceremony was announced to no longer be presented in the form of a live show. Instead, for one day in March 2015, the website will spotlight music videos as, "music will be the headline act on YouTube."[2][4] Although differences in the presentation format and purpose of the awards were announced, Kia Motors and VICE Media maintained their status as sponsors of the YTMAs.[2]

Performances

Artist Song
Charli XCX "Famous"
Action Bronson
Chance the Rapper
"Baby Blue"
Cahoots
Roomie
"No Money"
FKA twigs "Glass & Patron"
Kygo
Parson James
"Stole the Show"
Lindsey Stirling "Take Flight"
Martin Garrix
Usher
"Don't Look Down"
Max Schneider
Hoodie Allen
"Gibberish"
Migos "One Time"
Megan Nicole "Escape"
Nicky Jam
Enrique Iglesias
"El Perdon"
Shamir "Call It Off"

Winners

On March 2, 2015, YouTube released an official video announcing the winners.[6]

References

  1. ^ Talbott, Chris (November 3, 2013). "Eminem, Swift Top Weird YouTube Music Awards". The Big Story. Associated Press. Retrieved January 13, 2015.
  2. ^ a b c d Cohen, Joshua (November 20, 2014). "YouTube Music Awards Coming Back In 2015 Without A Live Event". Tubefilter. Retrieved January 13, 2015.
  3. ^ Reed, Ryan (November 21, 2014). "Rejiggered YouTube Music Awards to Return Next Year". Rolling Stone. Retrieved January 13, 2015.
  4. ^ a b Spangler, Todd (November 20, 2014). "YouTube Music Awards to Return in 2015, But Not as a Live Event". Variety. Retrieved January 13, 2015.
  5. ^ Announcing the YouTube Music Awards 2015 Show. YouTube. March 12, 2015. Retrieved March 21, 2015.
  6. ^ Presenting the YouTube Music Awards Winners of 2015. YouTube. March 2, 2015. Retrieved April 9, 2015.

External links