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Adopt-a-Pet.com

Summary

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Adopt a Pet is an adoption web service that advocates pet adoption, gathering information from over 15,000 pet shelters in the U.S. and Canada, with a searchable data base.[1][2] The web site promotes spaying and neutering of pets and pet adoption through conventional and social media presence, public service announcements, and interactions with local governments. Since 2015, Adopt a Pet has been offering its visitors manuals for pets.[3]

Adopt-a-Pet.com
Type of businessWeb service
Available inEnglish
Founded2000
CEOJeannine Taaffe
ServicesAdoption for pets

History edit

Adopt a Pet was founded in 2000 by David Meyer, Steve Abbey, Luke Montgomery, Amy Luwis, and Doug McKee as 1-800-Save-a-Pet.com. Initially, 1-800-Save-a-Pet.com was a program designed to end the overpopulation of companion animals in shelters in Los Angeles, California. The program was based on one-year research.[4][5]

1-800-Save-a-Pet.com participated in a pet rescue effort in the aftermath of Hurricane Katrina in 2005.[6][7]

In September 2008, the company changed its name to Adopt a Pet, In October 2008, Adopt a Pet partnered with Care2 to launch America's Favorite Animal Shelter contest. The winning shelters were awarded a total of $20,000 on December 4, 2008.[8][9] The contest took place again in 2009.[10][11]

In January 2009, Adopt a Pet launched a national ADOPT campaign accompanied by a poster created by Shepard Fairey using a photo by Clay Myers to raise awareness about adoption at the time President Obama was looking for a dog for his family.[12] This poster was on the cover of the Spring 2009 issue of Dog's Life Magazine and was fashioned after Fairey's Obama Hope poster.[13]

In April 2009, Adopt a Pet expanded its search to include, in addition to cats and dogs, rabbits, birds, and small animals (such as hamsters and guinea pigs), farm-type animals, horses, amphibians, reptiles, and fish. In May of the same year, it launched a social media campaign, "Social Petworking", introducing the capability to attach a photo to an email or to a Facebook page.[14]

In June 2010, Adopt a Pet paid tribute to Rue McClanahan, who was known as an actress and a supporter of pet adoption.[15]

In 2011, White Sox pitcher Mark Buehrle and his wife Jamie partnered with Adopt a Pet to create a public service billboard campaign to promote pet adoption.[16]

In 2021, Adopt a Pet was acquired by Kinship, a subsidiary of Mars, Inc. [17]

Executives edit

  • Jeannine Taaffe, CEO[18]

References edit

  1. ^ "Adopt-a-Pet.com Encourages Department of Homeland Security to Consider Recruiting Shelter Dogs for Sniffer Duty, Offers Help". PRWeb. July 2010. Retrieved 2014-03-12.
  2. ^ Kirkwood, Kyra (Spring 2009). "ADOPTION IS THE NEW BLACK The Evolution of the Adoption Movement". Dog's Life Magazine (7). Retrieved 2012-10-31.
  3. ^ "Book Giveaway! Win a Free Copy of The Total Dog Manual From Adopt-a-Pet.com". Adopt-a-Pet.com Blog. 2015-11-14. Retrieved 2019-11-02.
  4. ^ Doug McKee. An Analysis of the City of Los Angeles Pet Population and Attitudes Towards Pet Adoption and Spay/Neuter (PDF).
  5. ^ Waters, Jennifer (March 27, 2008). "Foreclosing on Fido. Financially overwhelmed owners abandon homes, with pets still inside". The Wall Street Journal. Market Watch. Archived from the original on January 28, 2013. Retrieved November 5, 2012.
  6. ^ "More homes needed for Katrina animals". Atlanta Journal-Constitution. February 5, 2006.
  7. ^ Esparza, Araceli (September 9, 2005). "Rescued animals look for owners". Whittier Daily News.
  8. ^ Royster, Aaron (November 5, 2008). "HALT voted as top Arizona shelter". The Daily Miner. Archived from the original on September 19, 2012. Retrieved November 5, 2012.
  9. ^ "Independent Animal Rescue Wins Care2 America's Favorite Animal Shelter Contest". WebWire. December 4, 2008. Retrieved November 5, 2012.
  10. ^ "Low cost spay/neuter clinic likely in 2010". The Newnan Times-Herald. November 24, 2009. Archived from the original on November 26, 2009. Retrieved November 5, 2012.
  11. ^ "McKamey Calls On Community Votes In Efforts To Win $10K From Care2". TheChattanoogan.com. November 9, 2009. Retrieved November 5, 2012.
  12. ^ Smith-Miles, Charmaine (April 10, 2009). "Art for animals: Fairey creates poster for Adopt-a-Pet.com". IndependentMail.com. Archived from the original on January 26, 2013. Retrieved October 25, 2012.
  13. ^ "Front Cover". Dog's Life Magazine (7). Spring 2009. Retrieved October 31, 2012.
  14. ^ "Adopt-a-Pet.com Launches Social Petworking Campaign". Pet Product News. May 29, 2009. Archived from the original on June 7, 2009. Retrieved October 25, 2012.
  15. ^ "Adopt-a-Pet.com Pays Tribute to Friend and Supporter Rue McClanahan". PRWeb. June 3, 2010. Archived from the original on March 12, 2014. Retrieved March 12, 2014.
  16. ^ "White Sox Pitcher Mark Buehrle Has A Message For Arizona: Adopt A Shelter Pet". The Street. 2011-03-14. Archived from the original on 2013-02-04. Retrieved November 5, 2012.
  17. ^ "Gen-Z, Millennial Parents Opps: Adopt-a-Pet acquired by Kinship, increases spend (Score 18)". www.winmo.com.
  18. ^ "Charity Navigator - Rating for Humane America Animal Foundation". www.charitynavigator.org.

External links edit

  • Official website