Alpha Delta Sigma (ΑΔΣ) began as a men's honorary fraternity in the field of advertising.[1] It was founded on November 14, 1913 at the University of Missouri, which from the beginning noted its affiliation with the "Associated Advertising Clubs of the World", an earlier name for the American Advertising Federation.[4]
Alpha Delta Sigma | |
---|---|
ΑΔΣ | |
Founded | November 14, 1913 University of Missouri |
Type | Professional |
Affiliation | PFA (former) |
Emphasis | Advertising, men's |
Scope | National |
Motto | Truth |
Colors | Red and White |
Chapters | 61 |
Absorbed | Gamma Alpha Chi (1971) |
Later, absorbed by | American Advertising Federation (1973) |
[1][2][3] |
The Fraternity appears to have fairly quickly repositioned itself as a men's national professional advertising fraternity, with some chapters providing housing for members. As such it joined the Professional Fraternity Association in 1928 as a charter member.
Alpha Delta Sigma merged with Gamma Alpha Chi, which had also been formed February 9, 1920 at University of Missouri as a female counterpart to Alpha Delta Sigma. The merger occurred on November 2, 1971.[5] In 1964, Alpha Delta Sigma had 50 undergraduate and 11 professional chapters and Gamma Alpha Chi had 37 chapters of which 22 were active.
The merged fraternity was headquartered, briefly, at Texas Tech University. In 1973, the combined fraternity, still named ΑΔΣ and often just "ADS", itself finally merged into the American Advertising Federation. Today the AAF continues to use the name Alpha Delta Sigma for its collegiate programs and as a subsidiary national honor society for the field.