Summary
American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a book written by Bryce G. Hoffman about the turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. The book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy in 2006, and then chronicles Mulally's transformation of the company's culture, products, and perception in the marketplace.[1] Ford was the only American automakers to avoid both bankruptcy and a government bailout during the automotive industry crisis of 2008–2010.[2] American Icon examines how Ford was able to fix its internal issues without government intervention.[3]
 First edition | |
| Author | Bryce G. Hoffman |
|---|---|
| Country | United States |
| Language | English |
| Genre | Business |
| Publisher | Crown Business |
Publication date | March 13, 2012 |
| Media type | Print, Audio, E-book |
| Pages | 432 pp (hardcover) |
| ISBN | 978-0-307-88605-7 |
The book was also a "Wall Street Journal" bestseller and one of the "best business books of 2012" according to the newspaper.[4] The New York Times called American Icon "a compelling narrative that reads more like a thriller than a business book."[5]
References edit
- ^ NPR Staff (March 12, 2012). "How Ford's CEO Helped Restore The 'American Icon'". NPR. Retrieved April 6, 2013.
- ^ Swanson, Ian (January 27, 2010). "Rejecting bailout wins political capital for Ford". The Hill. Retrieved April 6, 2013.
- ^ Reed, John (March 28, 2012). "The outsider who pulled Ford back from the brink". Financial Times. Retrieved April 6, 2013.
- ^ Levinson, Marc (December 14, 2012). "Boardroom Reading of 2012". Wall Street Journal. Retrieved April 6, 2013.
- ^ Koehn, Nancy (March 31, 2012). "The Driver in Ford's Amazing Race". New York Times. Retrieved April 6, 2013.
External links edit
- American Icon page at Random House
- Author's website
- Interview with the author on CBS This Morning (13 March 2012)