Amita Malik (1921 – 20 February 2009) was an Indian media critic. She was described by Time magazine as India's "most prominent film and television critic",[1] dubbed the "first lady of Indian media" and "India's best known cinema commentator ". She began her career at All India Radio, Lucknow in 1944 and later worked as a columnist for many Indian newspapers[2] including The Statesman,[3]The Times of India, the Indian Express and Pioneer.[4] She died of leukemia at the age of 87 in Kailas Hospital on 20 February 2009.[5]
The very first film she saw in her life was The Gold Rush by Charlie Chaplin screened by the nuns of Loreto Convent Shillong.[6]
Careeredit
In 1944, She joined All India Radio at Lucknow.[2] She presented the weekly lunch hour programme of European music on Saturdays.[7] Same year, she applied for the advertised post of programme assistant and was posted to All India Radio's Delhi station.[8]
Amita Malik was the first reporter to interview Indira Gandhi when she unexpectedly became Prime Minister of India[9] after Lal Bahadur Shastri's death in Tashkent.
In 1960, Malik launched a campaign against foreigners in saris.
"If there is anything uglier than an Indian matron in bulging jeans," she said, "it is a white woman. Tall, angular and with straw-colored hair, wearing a Dacca sari. Foreign wives fondly imagine that they look beautiful in saris, when they would look miles better in gingham."[12]
Removal of restrictions on foreign press during Emergencyedit
Amita Malik was responsible for getting the censorship curbs on foreign media during the Indian Emergency lifted.[citation needed]
Campaigns against misuse of mediaedit
In 1989 she launched a campaign against the misuse of India's state owned media which had been converted into the private organ of the Indian National Congress party to promote Rajiv Gandhi. [13]
Feud with Khushwant Singhedit
Khushwant Singh said that Malik had once written he was the worst dressed man she had ever known. He confessed it was the only time he genuinely agreed with her.[14]
Syndicated column (Sight and Sound)edit
Amita's syndicated column "Sight and Sound" has been published in virtually every leading Indian newspaper at various times. Her column was read by generations of television news readers for Amita's biting sartorial observations on them. At the same time she strongly defended AIR and Doordarshan's underpaid staff who worked under political and bureaucratic pressure.
Memorable quotes from Sight and Soundedit
"One can certainly give credit to Doordarshan for one thing: It keeps whatever good programmes it has as secret as possible."[15]
"Much as I appreciate Barkha Dutt's energy and enthusiasm, sometimes I get disturbed by her popping up all too frequently here, there and everywhere."[16]
"The programme called Cook Na Kaho was hosted by Upen Patel and what Patel was doing revolted me. Like most Indians I believe in jootha, that is, not polluting food personally with fingers or spoon when it is meant for all. Not for any religious sentiments but because it is unhygienic and can spread infection. What Patel was doing was putting a fork into the ice-cream, licking it and putting it back into the ice-cream. Sorry Patel, but I would not eat your food after that."[17]
Booksedit
Amita, no holds barred: An autobiography Hardcover – January 1, 1999
Awardsedit
Kamal Kumari National Award
B.D.Goenka Award in Journalism 1992
Hony. Fellowship of International Police Association
Referencesedit
^"Worldwide Wave – Why is the Entire Planet Baywatching? Why Not? It's Sexy, Wholesome Fun. Yes, Really". Time. 25 September 1995. Archived from the original on 17 August 2000. Retrieved 31 July 2017.
^ ab"Amita Malik". veethi.com. Retrieved 9 October 2022.
^"Lonely death for a trailblazer – Analysis – DNA". Dnaindia.com. 26 February 2009. Retrieved 26 October 2012.
^ ab"Amita Malik, RIP". news.outlookindia.com. Archived from the original on 6 October 2011. Retrieved 26 October 2012.
^Crossette, Barbara; Times, Special To the New York (23 June 1989). "Gandhi's Domination of Broadcasting Brings Outcry in India". The New York Times. ISSN 0362-4331. Retrieved 14 February 2023.
^"A Nice Man to Know". The Indian Express. 7 August 1998. Retrieved 8 February 2018.
^"The Tribune, Chandigarh, India – Arts Tribune". Tribuneindia.com. 1 December 2000. Retrieved 26 October 2012.
^"The Tribune – Magazine section – Saturday Extra". Tribuneindia.com. 22 October 2005. Retrieved 26 October 2012.
^"The Tribune – Magazine section – Saturday Extra – Sight & Sound". Tribuneindia.com. 22 January 2005. Retrieved 26 October 2012.