Androidland

Summary

Android's “green robot“

Androidland is the first Android retail store, opened by the carrier Telstra on Bourke Street, Melbourne, Australia, in December 2011.[1] If it proves successful, it may expand within the country and internationally.[2]

The store is themed heavily in green, featuring several Android “green robot“ sculptures. In the store, Telstra provides visitors with an interactive spaceship zone that features a flight simulator (via the Google Earth software, a Liquid Galaxy set-up[2]), also including a massive screen on which visitors can play Angry Birds. It features scented areas with gingerbread and grass aromas, called “Android grass“,[2] to further immerse visitors.

History

“Over the past 12 months we’ve seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.“ As of 23 October 2012 Androidland is being removed from the Icon Store.
— Warwick Bray, Executive Director, Telstra Mobile[3]

Androidland had been in development since July 2011.[4] Google Australia helped to train the store’s Android experts to be able to assist visitors with their current devices, help them with their new ones and recommend apps to install.[5]

Reception

Logan Booker, writing for Gizmodo Australia wrote “It’s a friendly environment, definitely, and if I were to make the switch to Android, I’d be sure to stop by to aid in my decision-making. The interesting fusion of business with an “experience” beyond product demonstrations gives the shop-within-a-shop a corporate Powerhouse Museum feel.“[2]

References

  1. ^ "Meet Androidland: Australia opens "world-first" Android store in Melbourne". Apcmag.com. Retrieved 2011-12-10.
  2. ^ a b c d A Walk Through Telstra’s Android Wonderland | Gizmodo Australia
  3. ^ "Telstra launches world-first Android store in Melbourne - Media Announcement – About Telstra". Archived from the original on 2011-12-05. Retrieved 2012-01-01.
  4. ^ Androidland: Telstra and Google open dedicated store in Melbourne | The Verge
  5. ^ Telstra Opens Androidland, The World's First Android Store

External links

  • Official Telstra Press Release Archived 2011-12-05 at the Wayback Machine
  • Announcement at the Official Google Australia Blog
  • Image gallery with photos of the store
  • Coverage: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12]