Anthony Noto


Anthony Noto
Born (1968-05-02) May 2, 1968 (age 53)
Alma materUnited States Military Academy
Wharton School of Business (MBA)
Known forFormer COO, Twitter
TitleCEO, SoFi (Social Finance, Inc)
TermJanuary 2018–present
Spouse(s)Kristin Noto

Anthony Noto (born 2 May 1968) is an American businessman, the CEO of SoFi, and the former COO of Twitter.

Previously, he was a managing director at Goldman Sachs, CFO of the National Football League, COO of Twitter,[1] and head of Twitter Ventures.[2]

Early life and education

Anthony Noto is the son of Roseanne Niet (who died in 2015) and George Noto Sr. He has two siblings, George Noto and Thomas Noto. His brother Thomas died in 2018. He has 5 children with his wife, Kristin Noto. Noto graduated from Franklin D. Roosevelt High School in Hyde Park, New York. He attended the United States Military Academy at West Point, where he was a star linebacker on the football team, earning All-East and Academic All-American honors. In 1991, Noto was the highest-ranked mechanical engineering major in his graduating class.[3] After graduating from Army Ranger School at Fort Benning, Noto served as a Communications Officer with the 24th Infantry Division in Fort Stewart, Georgia.[3]

After serving in the military, Noto attended business school at the University of Chicago, while working at Kraft Foods as a brand manager, and later received an MBA from the Wharton School of Business in 1999.[3]


Goldman Sachs and NFL

Noto joined Goldman Sachs in 1999 and was voted the top analyst by Institutional Investor magazine for research on the Internet industry.[4] Noto led the firm’s communications, media and entertainment research team at Goldman Sachs, and provided strategic direction and resource allocation for the group. He became a managing director in 2003, and a partner in 2004.[5]

On 24 February 2008, Noto took over the job of CFO for the National Football League, a position left vacant since former CFO, Barbara Kaczynski, left in February 2003.[4] Noto held the position until October 2010, but left just prior to the negotiations which led up to the 2011 lockout. He returned to Goldman Sachs in October 2010 as the co-head of Goldman’s global media group.[6] In 2013, Noto helped Goldman score one of the "biggest tech prizes around" when the company won the role of lead underwriter for Twitter's initial public offering.[7] Noto would work as the main banker dealing with Twitter.[8]

Coatue and Twitter

In May 2014, Noto announced that he would be leaving Goldman Sachs to join the New York-based hedge fund Coatue Management LLC.[9] However, on 1 July 2014, Twitter CEO Dick Costolo announced that Noto would join Twitter as the company's CFO.[10] The two men built a good relationship the previous year when Noto managed Twitter's account while at Goldman Sachs.[8] In 2014, Noto received total compensation of $73 million.[11]


On January 20, 2018, it was confirmed that Noto was leaving Twitter to become the CEO of SoFi (Social Finance, Inc.).[12][13]


  1. ^ "Company Appoints Anthony Noto as COO". Retrieved 9 November 2016.
  2. ^ Hughes, Chase (March 27, 2015). "Twitter's New Venture Capital Fund". Retrieved March 27, 2015.[permanent dead link]
  3. ^ a b c Hyland, Tim (1 September 2009). "The NFL's Money Man". Wharton Magazine. Retrieved 30 November 2014.
  4. ^ a b Taub, Stephen (16 January 2008). "NFL Taps Goldman Partner as CFO". CFO Magazine. Retrieved 30 November 2014.
  5. ^ Rao, Leena (19 April 2013). "Goldman Sachs' Anthony Noto Will Talk Technology Investments At Disrupt NY". TechCrunch. Retrieved 30 November 2014.
  6. ^ La Confora, Jason (20 September 2010). "NFL will negotiate with players' union minus CFO Noto". Retrieved 30 November 2014.
  7. ^ Arash Massoudi; Tracy Alloway (September 13, 2013). "Goldman Sachs wins prime role in Twitter IPO". Financial Times. Retrieved 1 April 2014. Goldman has now scored one of the biggest tech prizes around.
  8. ^ a b Gelles, David (3 October 2013). "Goldman Banker With Year's Top Tech Quarry". The New York Times. Retrieved 30 November 2014.
  9. ^ Steinberg, Julie (13 May 2014). "Top Goldman Sachs Tech Banker to Leave Firm". The Wall Street Journal. Retrieved 30 November 2014.
  10. ^ Molina, Brett (1 July 2014). "Former-NFL CFO to help run Twitter IPO". USA Today. Retrieved 30 November 2014.
  11. ^ Lynn, Kerry (21 April 2015). "Twitter's New CFO Anthony Noto Earned $73 Million In 2014". IBT. Retrieved 21 April 2015.
  12. ^ Rudegeair, Peter (January 20, 2018). "SoFi Offers CEO Spot to Twitter Executive Anthony Noto". The Wall Street Journal. The New York Times, New York City, United States. Retrieved January 21, 2018.
  13. ^ "Top Twitter executive leaves to join SoFi". 27 February 2018. Retrieved 27 February 2018 – via