B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with about 60% of the new company, while 40% is a free float.

B2W Companhia Digital

Company type	Sociedade Anônima
Traded as	B3: BTOW3 Ibovespa Component
Industry	Online retailer
Founded	2006; 18 years ago (2006)
Headquarters	Rio de Janeiro, Brazil
Key people	Anna Saicali (Chairman)[1] Marcio Cruz (CEO)[1]
Revenue	US$ 1.6 billion (2018)[2]
Net income	- US$ 102.3 million (2018)[2]
Number of employees	8,000
Parent	Lojas Americanas
Website	B2W Investor Relations Homepage

The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato. In Brazil, B2W has many competitors like Amazon, Cnova, Walmart and Mercado Libre.

In late 2013 B2W launch the Marketplace in Submarino and roll out to Americanas and Shoptime in 2014. In 2017 Marketplace reach more than R$ 4,5 billion.^[3]