BPA Worldwide

Summary

BPA Worldwide is a US-based company that provides independent, third-party audits of audience claims of business-to-business and consumer media and events. Its membership includes magaziness, newspapers, web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. The company is a not-for-profit, (501(c)(6) organization, and is one of the largest auditor of media in the world in terms of membership, which consists of media owners, marketer companies and advertising agencies.[citation needed] In addition to its US headquarters, BPA operates offices in Canada, UK, China and the Middle East.

History

In 1931, Controlled Circulation Audit Inc (CCA) opened in New York City. Their first audit, Drug Topics, was completed in September of that year.

In 1954, the CCA changed its name to BPA, which at the time stood for Business Publications Audit of Circulation, Inc. In the same year that they opened their first satellite office in Chicago, Illinois. In 1970 BPA completed its first audit of a European title, Vision.

In 1980, the first audit of pass-along individuals was conducted for Architectural Record. This report used surveys to qualified subscribers to determine how many additional individuals also read their copy of the publication.

In 1985, BPA opened their West Coast office in Los Angeles, California.

In 1995, BPA was changed to BPA International with the addition of their first overseas office in London. In 1998, the Canadian Circulations Audit Board (CCAB) merged with BPA International. With the addition of their audited titles, total media owner membership exceeded 2,500 members and 500 employees.

In 2004, BPA International changed its name to BPA Worldwide. This coincided with the opening of an office in Beijing, China. In 2006, BPA opened an office in Dubai Media City.

BPA launched its Brand Report product in 2008. The statement reports all of a media owner's audience "touch points" on a single statement.[1]

In 2012, BPA opened a branch office in Shenzhen, Guangdong Province in China.[2] BPA opened another office in Hong Kong in March 2001.

BPA Worldwide currently performs nearly 2,600 audits in over 20 countries.

The BPA Media Exchange was launched in 2017 to help publishers deploy media solutions in an evolving digital marketplace.[3] Publishers and advertisers may transact through the Media Exchange via both direct- and indirect sales activation.

BPA is led by CEO and President Glenn Hansen. [4]

References

  1. ^ "BPA Redesigns, Shifts Exclusively to Brand Report Format". Folio. June 27, 2013.
  2. ^ "BPA Worldwide Opens Office in Shenzhen, China, to Support Trade Show Audit Efforts". Exhibitor. 9 February 2012. Retrieved 23 August 2021.
  3. ^ "BPA To Launch B2B Private Marketplace In Q2". MediaPost.
  4. ^ "Definitions of common technical terms related to brand management and marketing communications". Brand Auditor. June 8, 2021.