BRG Sports, Inc. is an American holding company that owns and operates the Riddell Sports Group. BRG was founded in 2004 as Riddell Bell Holdings, Inc. by the private equity firm Fenway Partners, and served as the holding company for Fenway's two sports properties, Riddell Sports and Bell Sports. After Fenway acquired Easton Sports in 2006, the company's name was changed to Easton-Bell Sports, Inc.
Formerly | Riddell Bell Holdings, Inc.(2004–2006) Easton-Bell Sports Inc. (2006–2014) |
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Company type | Holding company |
Industry | Sports equipment |
Founded | 2004 |
Headquarters | Van Nuys, Los Angeles, CA |
Owner | Fenway Partners |
Subsidiaries | Riddell Sports Group Bell Sports (2004–2020) Easton Sports (2006–2014) |
Website | www |
In 2014, Easton-Bell sold Easton Sports to focus on its action sports companies, Bell, Riddell, and Giro. At this time, the holding company's name was changed to BRG Sports. In 2016, BRG sold Bell (including its subsidiaries Giro, C-Preme, and Blackburn) to Vista Outdoor, leaving Riddell its sole remaining property.
Riddell is part of BRG Sports, which is owned by Fenway Partners, a private equity firm based in New York.