BabyTV

Summary

BabyTV (stylised as Babytv) is a multilingual, international television channel for babies, toddlers and preschoolers aged 3 or lower. The channel is owned and operated by The Walt Disney Company Limited, the international division of The Walt Disney Company and is headquartered in London[1] with television distribution handled by Disney subsidiaries across the world. The channel first launched in 2003 in Israel and in 2005 in the United Kingdom. BabyTV is distributed in over 100 countries, broadcasting in 18 languages (as of 2013). The channel broadcasts shows without television commercial interruptions. In the United States, the channel is distributed by Disney General Entertainment Content.

BabyTV
CountryUnited Kingdom
Israel
United States
Broadcast areaWorldwide
HeadquartersLondon[1]
Programming
Picture format1080i HDTV
(downscaled to 576i/480i for the SD feed)
Ownership
OwnerThe Walt Disney Company Limited (Disney Entertainment)
History
Launched4 July 2005; 18 years ago (2005-07-04)
Closed1 October 2021; 2 years ago (2021-10-01) (Hong Kong)
9 June 2022; 21 months ago (2022-06-09) (Latvia)
1 October 2022; 17 months ago (2022-10-01) (Italy and Russia)
15 March 2023; 12 months ago (2023-03-15) (India)
1 October 2023; 5 months ago (2023-10-01) (Southeast Asia)
Links
Websitewww.babytv.com
Availability
Streaming media
Service(s)Sling TV, FuboTV, DirecTV Stream, Vidgo, YouTube TV

History edit

BabyTV was first developed in December 2003 as an educational block in Israel by Ron Isaak, Maya and Liran Talit and members of their families.[2][3][4] They decided to create an educational television channel for babies and toddlers. It was first launched as a channel in July 2005, and in October 2007, News Corp's Fox International Channels acquired a major stake in BabyTV, placing it alongside its international offerings of Fox Crime, Fox, National Geographic and others.[3][2] The first six programmes to air on BabyTV were Hands Up, Tulli, Bouncy Balls, Jammers, Little Chick and 1, 2, 3, Tell A Story.

In 2006, Indovision with Dori Media Distribution started operating them in Indonesia. Rebranded as Vision 3 Baby, this channel is dubbed in Indonesian and has the same program content and schedules which BabyTV Asia beams; however, advertising is different on both beams. Vision 3 Baby has since been replaced by the international version of BabyTV. BabyTV was also launched on Sky Digital in the UK on 5 February 2007.[5]

In 2008, French authorities banned the broadcasting of programs aimed at children under the age of 3, and ordered warnings to be included on foreign channels available in France such as BabyTV and its competitor BabyFirst.[6]

The channel, along with Fox Crime and Fox, was launched in India on 25 March 2009.

In January 2011, BabyTV was added to the programming package of Dish Network on channel 126, and then changed to channel 824. On 9 May 2011, BabyTV was launched via Astro channel 614 and then changed to channel 618. On 1 December 2011, BabyTV was launched via SkyCable channel 140 and is only available through its digital platform. On 1 October 2012, BabyTV was launched via mio TV(now known as Singtel TV) channel 244 and it was the first to launch the channel in HDTV 16:9 Format. In Hong Kong, Taiwan and Macau, it is available on Now TV Channel 448, Macau Cable TV Channel 61 (SD) and 861 (HD) and Taiwan CATV Channel 311 (HD) and CHT MOD Channel 17. A Spanish version is available in the United States on cable and satellite providers (typically Dish Network) in some states. It is also available on Orbit Network, OSN Network, beIN Network and My-HD with Arabic language. On 20 March 2019, the channel became a part of Walt Disney Direct-to-Consumer & International as the result of acquisition of 21st Century Fox by The Walt Disney Company.

On 1 September 2021, BabyTV ceased broadcasting on Now TV.

On 1 October 2021, BabyTV would be available, but, along with numerous sister TV channels run by Disney (except National Geographic Channel, Nat Geo Wild, Star Chinese Channel & Star Chinese Movies, Utsav Gold (Star Gold), Utsav Plus (Star Plus), Utsav Bharat (Star Bharat) and Vijay TV (Star Vijay) International are available on selected Pay TV providers) would end transmissions in Southeast Asia.[7] On 18 October 2021, Disney announced that it would close down BabyTV in India alongside Star World and Star World Premiere HD on 15 March 2023, following similar decisions taken worldwide to close down English general entertainment channels.[8]

On 9 January 2022, Astro was informed its customers that BabyTV HD (Ch 618) would close its operations to Disney+ on 1 February 2022, and be replaced by Moonbug Kids (as a preview channel seen on Channel 620 on 18 January 2022 before the channel was added on their Kids Pack).

On 9 June 2022, BabyTV ceased broadcasting in Latvia, because the TV license was from Russia.[9]

On 1 October 2022, BabyTV was closed in Italy and Russia, alongside the Italian and Russian versions of National Geographic and National Geographic Wild, discontinuing in the process any active linear TV services in Italy and Russia apart from Disney Channel in Russia under the control of The Walt Disney Company. BabyTV is still available in Russian and Italian on YouTube.

In 2024, ownership transitioned over to The Walt Disney Company Ltd., although BabyTV remains a standalone service out of Disney's marketing and brand strategies. Baby Network Limited was liquidated in September 2023.[10]

Topics edit

BabyTV's original programming library, which is developed in-house in co-operation with childhood development experts and content experts is built around nine developmental topics, which cover all early learning skills and developmental milestones for babies and toddlers.

The nine categories, include the following. They are:

  • First Concepts
  • Nature & Animals
  • Music & Art
  • Imagination & Creativity
  • Building Friendships
  • Songs & Rhymes
  • Guessing Games
  • Activities
  • Bedtime

On demand edit

BabyTV's video on demand service features edited segments of BabyTV programming, categorized into their nine developmental themes, in hundreds of half hour segments and is available in languages including English, French, Spanish, Portuguese, Mandarin and Turkish. The on-demand channel is available on Singtel TV. It will be launched to StarHub TV in Singapore and other pay TV providers in Asia in the future.

Home video edit

BabyTV has introduced a DVD offering. "My First Years Library" is a library that covers early learning skills and developmental milestones that children encounter in their first years. BabyTV's DVD collection features segments of BabyTV content and includes some of the channel's leading characters, such as Pitch & Potch, & Kenny & Goorie.[11][12]

Broadcasting edit

RR Media provides playout and uplink services to the BabyTV channel. Languages are encrypted and uplinked via Hotbird 6, Measat 3a and Galaxy 23.

References edit

  1. ^ a b "Contact Us - BabyTV". Archived from the original on 11 January 2022. Baby Network Limited, 10 Hammersmith Grove, London W6 7AP, United Kingdom
  2. ^ a b Carvajal, Doreen (18 May 2008). "BabyTV and BabyFirstTV target the diaper set". The New York Times. Retrieved 26 June 2019.
  3. ^ a b Krieger, Candice (2 August 2012). "The woman nurturing TV channel for babies". The Jewish Chronicle. Retrieved 26 June 2019.
  4. ^ Hayes, Dade (2008). Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby's Best Friend. Simon and Schuster. pp. 153–157 and passim. ISBN 978-1-4165-6433-1.
  5. ^ "Baby TV launches on Sky". Digital Spy. 1 February 2007. Retrieved 13 July 2023.
  6. ^ Ollivier, Christine (20 August 2008). "France bans broadcast of TV shows for babies". Associated Press – via Deseret News.
  7. ^ Multiple sources:
    • Frater, Patrick (27 April 2021). "Disney Slashes Linear TV in Asia With 18-Channel Closure, Shifts Focus to Disney Plus". Variety. Archived from the original on 21 September 2021. Retrieved 21 September 2021.
    • Kanter, Jake (27 April 2021). "Disney Closes 18 Asia TV Channels As It Shifts Focus To Disney+". Deadline Hollywood. Archived from the original on 21 September 2021. Retrieved 21 September 2021.
    • Lai, Adrian (29 April 2021). "Disney To Shut Down 18 Channels In Southeast Asia". IGN Southeast Asia. Archived from the original on 21 September 2021. Retrieved 21 September 2021.
  8. ^ "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediaifo.com. 16 October 2021. Retrieved 16 October 2021.
  9. ^ "Uzziņa: Latvijā aizliegtie 80 Krievijas TV kanāli" [80 Russian TV channels banned in Latvia]. www.delfi.lv (in Latvian). Retrieved 24 January 2023.
  10. ^ https://find-and-update.company-information.service.gov.uk/company/05378355/insolvency
  11. ^ "BabyTV launches My First Years Library | Latest news from the licensing industry | Licensing.biz". 11 December 2013. Archived from the original on 11 December 2013. Retrieved 13 July 2023.
  12. ^ "Case study BabyTV - RRsat Global Communications Network". 17 August 2011. Archived from the original on 17 August 2011. Retrieved 13 July 2023.

External links edit

  • Official website