Back-story (production)


Back-story, in the production of consumer goods, is information about the effects of their production.

As of June 2007 sustainability advocates had begun[when?] evoking literary backstories to refer to the "backstories" of goods: that is, the impacts on the planet and people, caused by producing and delivering those goods.[1] Without knowledge of the full backstory of a product, a consumer cannot accurately judge whether the impacts of purchasing it are good or bad. Some environmentalists and consumer-protection advocates argue that greater corporate and governmental transparency would be a critical step towards sustainability, enabling consumers to make more informed choices, and activists to bring public opinion to bear on practices they consider unethical.[2]

See alsoEdit


  1. ^ Worldchanging | Evaluation + Tools + Best Practices: Principle 1: The Backstory
  2. ^ Worldchanging | Evaluation + Tools + Best Practices: Spinach, Feedlots and Knowing the Backstory