According to Anitta, the song was inspired by images created by Giovanni Bianco for her third studio album.^[8] The singer wanted the album to be "a clear shot:" "I told Giovanni that I wanted something revolutionary, that people would enjoy, something universal. He took this idea of 'power', of bang, of 'the right shot'.^[9] This happened seven months ago and the song didn't exist back then. Then I thought: 'I have to have song with this bang on it,'" leading the singer to write the song.^[10]

The single cover art was creative directed by Giovanni Bianco, the photo was taken by Gui Paganini, the styling was signed by Renata Correa and edited by Henrique Martins.^[11] In the picture, the singer appears wearing a revealing jumpsuit, fishnets and a thong.^[12][13]

"Bang" is a partnership between Anitta, Umberto Tavares and Jefferson Junior, who have worked with her before.^[14] Mãozinha served as co-producer of the song. It's a pop and trap song, which incorporates stylistic elements of electronic and funk of the 1970s.^[15][16] Lyrically, the song is about a partnership, that can be a loving relationship, a friendship, or a professional collaboration.^[17] "So one of the things the lyrics teach is a step by step of how one should act to be in synch with you", said the singer, adding that "it is a song that can be sung to any kind of audience, it's a victory anthem".^[18][19]

Background edit

The music video for "Bang" was directed by Bruno Ilogti, with art direction by Giovanni Bianco, with more than 50 professionals involved in the production.^[20] "That was the first video I left entirely on someone else's hands. I did not touch anything. I left Giovanni do it. I closed my eyes and trusted him.^[21] [The video] is amazing," she said. The singer wanted a video with "strength, self-esteem messages," but at the same time something that would be a "step up" in her career. She wanted it to be something that "people from zero to one hundred years of age would enjoy." The video was choreographed by Anitta herself, along with dancer Arielle. The singer commented on the production:^[22]

"What I liked on the video is that it is innovative, different. I think people will be amazed once again, no one expected it. The video is very similar to the album's booklet, it has a lot of sensuality and fun. In my other videos, I always directed and wrote along, but this time I closed my eyes and threw myself into Giovanni Bianco's ideas."

Release edit

The official premiere of the video was at New York City Center in Rio de Janeiro, and it was closed for 200 invited fans, media and part of the singer's family. Anitta asked people not to record or release anything onto the Internet before the official release of the video.^[23] There was a reinforced security scheme to prevent leaks, with all guests having to leave their cell phones at the entrance and pass by a metal detector. Even media outlets had to shut down their equipment while watching the video.^[24] The video premiered on YouTube on October 9, 2015, just before the singer presented a special edition of Multishow's TVZ, where it was screened again.^[25] The video was shot in black and white, with animation and color effects. With her dancers, Anitta performs wearing white panties over a garter belt.^[26]

Controversy edit

A few days before the release of the video, Anitta launched a campaign on Twitter, where fans could win an exclusive session with the singer to watch it by uploading a hashtag with the name of the single and its status. However, Maurício Cid, from the humorous website Não Salvo, decided to participate in the campaign. With more than 600,000 followers, Cid asked his followers to put the hashtag to take Anitta to Acre. The blogger's campaign became a success, ranking first in the most talked about subjects on the microblogging. However, Acre was second, losing to the state of Rio de Janeiro. Then Anitta answered Cid and asked for respect to Acre: "You should have more respect for the people of Acre. Mocking a state for being far from yours is highly ignorant." In November 2015, vlogger Kéfera Buchmann released a parody of the video and managed to hit the mark of 4 million views in 24 hours. Thus, the video surpassed even the original version, which achieved 2 million views in one day.

The first live performance of "Bang" was at the children's concert Show das Poderosinhas, in Rio de Janeiro, on October 10, 2015. On October 25, Anitta went to Domingão do Faustão, Rede Globo, to publicize Bang. She introduced the song while wearing a transparent black dress with some stars.^[27] In November, the singer went to the Encontro com Fátima Bernardes from the same station to present the song. The host danced the choreography along with Anitta, becoming viral on the internet. The following month, another performance was made on the Record Network's Xuxa Meneghel Program along with the previous single. In December, after winning the award for best singer in the Best of the Year 2015, Anitta presented the song. In January 2016, Anitta went to the program Mais Você presented by Ana Maria Braga and sang the track together with "Deixa Ele Sofrer", wearing a yellow shorts and jacket.^[28]

On August 26, 2016, the Brazilian singer Tiago Iorc released an acoustic version of the song on the digital platforms. On the same day, it was also released his music video, which currently has more than 5 million views on YouTube.^[29]

Weekly charts edit