51°55′11″N 4°30′06″E / 51.919799°N 4.501538°E BlueCity is a platform for the circular economy located in former Center Parcs site Tropicana, Rotterdam.[1] It is home to a collective of small businesses operating within a zero waste circular economy, influenced by the Blue Economy.[2] BlueCity was founded in 2015, when the old Tropicana swimming pool was bought at public auction for €1.7 m in 2015.[3] BlueCity is home to more than 40 entrepreneurs who rent a workspace or work in the BlueCity Lab. It is also possible for individuals to rent a workplace in the building.[4]