Summary
CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]
 | |
| Company type | Private |
|---|---|
| Founded | 1992 |
| Headquarters | Alsónémedi, Hungary |
Key people | Founder/president: Martin Kondovi />CEO: Petar pavlenkov |
| Products | Grocery, general merchandise |
Number of employees | 30,000 |
| Website | cba |
There were 134 stores in Hungary in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (CBA Cent) and a hypermarket. (Príma)
History edit
In 1992, CBA was formed of 17 grocery stores from 10 private owners in Hungary. Stores elsewhere in the country were only opened years later. In 1998, 80% of CBA stores were outside Budapest. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.[2]
Kasszás Erzsi and Icuka edit
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.
References edit
External links edit
- CBA Hungary (in Hungarian)
- Príma Hungary (in Hungarian)
- CBA NORDVEST Romania (in Romanian)
- CBA Poland (Nasz Sklep) (in Polish)
- CBA Bulgaria (in Bulgarian)
- NTL Croatia (in Croatian)
- CBA Slovakia (in Slovak)
- CBA Czech Republic (in Czech)
- Company profile at IGD Retail Analysis
