Canadian_Luge_Association Knowpia

Canadian Luge Association
Jurisdiction	Luge in Canada
Sponsor	Sport Canada
Official website
	www.luge.ca

The Canadian Luge Association is the governing federation for luge in Canada.

The Canadian Luge Association is an independent, non-profit national governing body for luge. It works with government agency Sport Canada and has hosted international events in 2012 and 2013.^[1]

In 2009, the Canadian Luge Association raised awareness of its sponsorship needs with "for sale" decals on helmets during its World Cup season; the campaign resulted in a million-dollar sponsorship deal over five years, covering participation in two Winter Olympics.^[2]

References edit

^ Parent, Milena M.; Chappelet, Jean-Loup, eds. (2017). Routledge Handbook of Sports Event Management. Routledge. ISBN 978-1135104306.
^ Rennie, Lindsay (1 August 2010). "The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium". Journal of Sponsorship. 3 (4). Henry Stewart Publications: 346. ISSN 1754-1360.

External links edit

Official website

[Routledge2017-1] Parent, Milena M.; Chappelet, Jean-Loup, eds. (2017). Routledge Handbook of Sports Event Management. Routledge. ISBN 978-1135104306.

[Rennie2010-2] Rennie, Lindsay (1 August 2010). "The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium". Journal of Sponsorship. 3 (4). Henry Stewart Publications: 346. ISSN 1754-1360.

[1]

[2]

Summary

References edit

External links edit