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Cardif is an international insurance company with a presence in the Netherlands, United Kingdom and worldwide. The company is part of the BNP Paribas Group.

BNP Paribas Cardif
IndustryFinancial services (insurance)
Areas served
Netherlands, United Kingdom, others
ParentBNP Paribas Group


In 1973 the French bank Compagnie bancaire founded a life insurance company Compagnie d'Assurance et d'Investissement de France (CARDIF). Since 1998 the company is part of the BNP Paribas Group. In 2011, Cardif’s global operations represented the world’s second largest payment protection business, with a workforce of about 9,000 and subsidiaries in 36 countries.[1]

On 7 April 2014 BNP Paribas Cardif was sanctioned and fined 10 million euros by the disciplinary committee of the "Authority of prudential supervision and resolution" (ACPR - Bank of France) for shortcomings and delays in complying with its legal obligations and which resulted in wrongful retention of amounts that should have been paid to beneficiaries of unclaimed life insurance policies (origin, Le Particulier No. 1097).

In 2015, BNP Paribas Cardif was planning on upping its stake in SBI Life to 36 percent, up from 26 percent.[2]


In 2017, BNP Paribas Cardif purchased a full stake in Ageas' Italian insurance unit (Cargeas Assicurazioni).[3] The company in 2017 "pledged to reach €2.4 billion in green investments" before 2019.[4]

BNP Paribas Cardif in 2018 had agreed to purchase a partial stake to SBI Life Insurance, after co-founding the joint venture with the State Bank of India in 2001 and already owning 22 percent.[5] BNP Paribas Cardif SA then sold 9 percent of SBI Life Insurance to Carlyle Group in 2019.[6] After another sale later that month, that left BNP Paribas Cardiff's stake in SBI Life Insurance at 7.7 percent, down from 12.7 percent.[7]


In 2020, it aimed to invest €3.5 billion in green investments, up from 2017. It also reduced its investments in coal companies.[4] The insurance company, specifically the BNP Paribas subsidiary Cardif Pinnacle, in July 2020 was censured by the Competition and Markets Authority for breaches of PPI rules, along with Lloyds Bank and Nationwide.[8] Citing "worsening profitability" and a 70 percent decline in workforce in the country, in 2020 Shinhan Life Insurance was reportedly planning to decrease ties with BNP Paribas Cardiff General Insurance in South Korea.[9] Cardif was in talks in May 2020 to buy a stake in the life insurer of PT Bank Rakyat Indonesia, after submitting the highest bid for PT Asuransi BRI Life. The sale was reported to be for around $500 million.[10] In late 2020, BNP Paribas Cardif Life Insurance in Korea appointed Jonathan Oh as its CEO, a "rare" move as the unit had previously been led by CEOs who weren't Korean nationals.[11] In 2021, it was reported by Bloomberg that BNP Paribas was "revamping" its top management before implementing a new strategic plan.[12]

Cardif NetherlandsEdit

Cardif has been active in the Dutch market since 1996. In 2000, the Dutch headquarters moved from Breda to Oosterhout, currently employing 120 people. More than 600,000 Dutch people have Cardif insurance. Cardif specialises in life insurance and insurance that protects people’s personal situations. In the Netherlands, Cardif is the market leader in mortgage protection. Cardif’s insurance products are sold by independent financial advisors and banks.

Cardif Pinnacle (UK)Edit

Cardif Pinnacle is a UK subsidiary of Cardif, The business was formed in 1971 as Pinnacle Insurance Company Ltd,[13][14][15] and established itself as a leading specialist provider of protection and investment solutions.[buzzword] Today the company is focused upon the provision of creditor, pet insurance and motor warranty insurance. The strategy of the business is to ensure that customers are well serviced whilst focusing on the operational capabilities and efficiency. The business is making ongoing investment into its pet and warranty propositions. Cardif Pinnacle group owns a motor warranty business, Warranty Direct Ltd which arranges warranty and Gap insurance both direct to consumers and via intermediaries. They also own two pet insurance brands helpucover since 2000 and Everypaw since 2017.

Joint venturesEdit

See alsoEdit


  1. ^ Archived May 22, 2011, at the Wayback Machine
  2. ^ "BNP Paribas Cardif set to hike stake in SBI Life to 36%". 30 June 2015.
  3. ^ "BNP Paribas to buy out full stake in Italian insurance unit from Ageas". Reuters. 26 July 2017.
  4. ^ a b "BNP Paribas subsidiary confirms new green targets".
  5. ^ "BNP Paribas Cardif to sell stake in SBI Life Insurance". 21 September 2018.
  6. ^ "Carlyle Group acquires 9% stake in SBI Life from BNP Paribas". March 2019.
  7. ^ "BNP Paribas Cardif sells 5 crore shares in SBI Life Insurance for Rs 2,889 crore".
  8. ^ "Lloyds, Nationwide and Cardif Pinnacle censured by Competition and Markets Authority for new blunder over PPI".
  9. ^ "Shinhan weakening ties with BNP Paribas". 21 December 2020.
  10. ^ "BNP's Cardif in Talks to Buy Indonesian Life Insurer Stake". 13 May 2020.
  11. ^ "BNP Paribas Cardif Life appoints Oh as CEO". 17 September 2020.
  12. ^ "BNP Names Two Lieutenants to CEO Bonnafe in Broad Shakeup". 5 February 2021.
  13. ^ About Us, Cardif Pinnacle. Retrieved 10 October 2018
  14. ^ About Us, Everypaw. Retrieved 10 October 2018
  15. ^ About Us, Helpucover. Retrieved 10 October 2018

External linksEdit