With A.R. Burt and J.B. Powell, Crow published the bilingual Biographies of Prominent Chinese (c. 1925). In the 1930s and 1940s, Crow wrote 13 books, including the explanation of his Confucianism, Master Kung: The Story of Confucius (1937); the anecdotal The Chinese are Like That (1938), titled My Friends the Chinese in England; and his most popular book, 400 Million Customers (1937). The latter won one of the early National Book Awards: the Most Original Book of 1937, voted by members of the American Booksellers Association.400 Million Customers has been reprinted at least twice in the new millennium.
Carl Crow arrived in Shanghai in 1911 and made the city his home for a quarter of a century, working there as a journalist, newspaper proprietor, and groundbreaking ad-man. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. As his career progressed, so did the fortunes of Shanghai. The city transformed itself from a dull colonial backwater when Crow arrived, to the thriving and ruthless cosmopolitan metropolis of the 1930s when Crow wrote his pioneering book 400 Million Customers, which encouraged a flood of business into China in an intriguing foreshadowing of today's boom.
In 1935, the Shanghai Municipal Council published a map for visitors to the city which they commissioned Crow to produce. A reproduction of the map was printed in 2005 to help fund the copying of the archive of Crow's unpublished works, diaries and correspondence held at the University of Missouri.
He returned to Chongqing in 1939, entering China via the Burma Road from Rangoon to Kunming. He wrote a diary of this time which has been edited by Shanghai-based English writer Paul French, and published as Carl Crow: The Long Road Back to China.
1913 – The Travelers Handbook for China, Hwa-Mei Book Concern, Shanghai, (1913)
1914 – America and the Philippines, Doubleday, Page & Company, Garden City, NY, (1914)
1916 – Japan and America: A Contrast, Robert M McBride & Company, New York, (1916)
c. 1925 - Biographies of Prominent Chinese, Biographical Publishing Company Inc., Shanghai, (c. 1925)
1937 – I Speak for the Chinese, Harper & Brothers, New York, (1937)
1937 – Four Hundred Million Customers, Harper & Brothers, New York, (1937)
1938 – Master Kung: The Story of Confucius, Harper & Brothers, New York and London, (1938)
1938 – The Chinese Are Like That, Harper & Brothers, New York, (1938) (Also published as My Friends the Chinese, Hamish Hamilton, London (1938))
1939 – He Opened the Door of Japan, Harper & Brothers, New York, (1939). Sometimes known by the alternative title Harris of Japan
1940 – Foreign Devils in the Flowery Kingdom, Harper & Brothers, New York, (1940)
1940 – Meet the South Americans, Harper & Brothers, New York, (1940)
1942 – Japan's Dream of World Empire: The Tanaka Memorial, Harper & Brothers, New York, (1942)
1943 – The Great American Customer, Harper & Brothers, New York, (1943)
1944 – China Takes Her Place, Harper & Brothers, New York, (1944)
1945 – The City of Flint Grows Up, Harper & Brothers, New York, (1945)
2009 – The Long Road Back to China: The Burma Road Wartime Diaries (written 1939, pub. 2009)
French, Paul. Through the Looking Glass: Foreign Journalists in China, from the Opium Wars to Mao. Hong Kong University Press, 2009.
Elizabeth Ingleson, "Four Hundred Million Customers: Carl Crow and the Legacy of 1930s Sino-American Trade", Australasian Journal of American Studies Vol. 35, No. 1
Reprint of Crow's Foreign Devils in the Flowery KingdomChina Economic Review
Carl Crow's 1935 map of Shanghai
"Chinese Wise Man". Time. May 16, 1938. Archived from the original on February 8, 2007. Retrieved August 5, 2008.
"Milestones, Jun. 18, 1945". Time. June 18, 1945.
Asian Review of Books article
NPR on Carl Crow
Global Journalist on Carl Crow and Missouri journalists in Shanghai
The Enduring Legacy of Carl Crow
United States portal
^ abFrench, Paul. Carl Crow, a Tough Old China Hand: The Life, Times, and Adventures of an American in Shanghai, Hong Kong University Press (2006) ISBN 962-209-802-9.
^A Brief Introduction – Biographies of Prominent Chinese Archived 2019-01-07 at the Wayback Machine.
^"Books and Authors", The New York Times, 1936-04-12, page BR12. ProQuest Historical Newspapers The New York Times (1851-2007).
^"Booksellers Give Prize to 'Citadel': Cronin's Work About Doctors Their Favorite--'Mme. Curie' Gets Non-Fiction Award Two Others Win Honors Fadiman Is 'Not Interested' in What Pulitzer Committee Thinks of Selections Other High Favorites Paperweights As Prizes", The New York Times 1938-03-02, page 14. ProQuest Historical Newspapers The New York Times (1851-2007).
^(2002) ISBN 1-891936-07-7; Kegan Paul (2006) ISBN 0-7103-1212-1.
^Article on reprint of historical map of Shanghai produced by Carl Crow.