Centraal Beheer


Centraal Beheer is an insurance company located in Apeldoorn, Netherlands. It became part of Achmea[1] in 2001.[2] It is usually referred to as "Apeldoorn". Its offices are known for its architecture by Herman Hertzberger. The company is noted for its external relations, with startup in particular.[3]

Centraal Beheer logo
The office of Centraal Beheer in Apeldoorn

The company is known for its advertising slogan Even Apeldoorn bellen (Let's call Apeldoorn for a moment), which has been in use since 1985. Many of their TV commercials feature people causing big problems, played for comedic effect, which results in the familiar slogan. Some of these commercials have won the Gouden Loeki award for Best Commercial, in 2001, 2004 and 2006. [4] [5] In 2011 Even Apeldoorn bellen was declared the most classic advertising slogan of all time by visitors of the exhibition ReclameKlassiekers. [6]


  1. ^ "Centraal Beheer gaat partnership aan met Startupbootcamp". dutchitchannel.nl. Retrieved 2015-10-19.
  2. ^ "Geschiedenis". www.centraalbeheer.nl (in Dutch). Retrieved 2019-08-30.
  3. ^ "Centraal Beheer neemt start-ups onder de vleugel". www.computable.nl. Retrieved 2015-10-19.
  4. ^ "Even Apeldoorn bellen: 9 legendarische reclames van Centraal Beheer". 19 May 2019.
  5. ^ "'Even Apeldoorn bellen' uitgeroepen tot reclameklassieker aller tijden". 7 February 2011.
  6. ^ "Campagne 'Even Apeldoorn bellen' van Centraal Beheer Achmea uitgeroepen tot reclameklassieker aller tijden – ReclameArsenaal".

External linksEdit

  • Homepage Centraal Beheer