Summary
A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversee the content creation team and make sure that all content initiatives are done the way it is envisioned.[1]
The chief content officer is usually an executive role or senior vice president position, typically reporting to the chief executive officer or the president of the organization.
In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization. However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a LinkedIn study.[2]
Responsibilities edit
Like all other chief officers, the chief content officer is responsible for supervision, coordination, planning and operation in his or her own field of responsibility.[3] The CCO may also lead a company's branding and marketing efforts (as it relates to content), if these areas are not overseen by a chief marketing officer.
The chief content officer is responsible for hiring and leading a team of content marketers and writers. The CCO create an overall content strategy, develop editorial plans and calendars to meet weekly and monthly goals, and is willing to make changes if necessary.[1]
Writers and content marketers will report to the CCO with status updates and present their content for edits and revisions.[1]
References edit
- ^ a b c "What is a Chief Content Officer (+ Why You Need One)". intergrowth.com. 18 December 2020. Retrieved 2023-10-02.
- ^ Robert (22 January 2016). "Chief Content Officers". PDX SEO. Retrieved 6 May 2016.
- ^ "The Job Description of Chief Executive Officer, Sample Template". contentmarketinginstitute.com. Retrieved 2015-07-01.