Create Music Group, formerly known as CreateTV, is an independent[1] American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss, Alexandre Williams & Wayne Hampton. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.
Formerly | CreateTV |
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Genre | Various |
Founded | 2015 |
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Headquarters | Los Angeles, California, U.S. |
Area served | Worldwide |
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Services |
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Website | createmusicgroup |
Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.[3]
In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.[4][5] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[6] The company also acquired Flighthouse, a digital media brand.[3]
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[7]
In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.[8][9]
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.[10] They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]