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Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes.
Creative solution typesEdit
The process of creative problem-solving usually begins with defining the problem. This may lead to finding a simple non-creative solution, a textbook solution, or discovering prior solutions developed by other individuals. If the discovered solution is sufficient, the process may then be abandoned.
A creative solution will often have distinct characteristics that include using only existing components, or the problematic factor, as the basis for the solution. However, a change of perspective may in many cases be helpful. A solution may also be considered creative if readily available components can be used to solve the problem within a short time limit (factors typical to the solutions employed by the title character in the television series MacGyver).
If a creative solution has a broad application – that is, uses that go beyond the original intent –, it may be referred to as an innovative solution, or an innovation (some innovations may also be considered an invention).
"All innovations [begin] as creative solutions, but not all creative solutions become innovations."
Mental state shift and cognitive re-framing: Changing one's focus away from active problem-solving and towards a creative solution set.
Multiple idea facilitation: Increasing the quantity of fresh ideas based on the belief that a greater number of ideas will raise the chances that one of these is valuable. This may include randomly selecting an idea (such as choosing a word from a list) and thinking about its similarities to the situation. In turn, this random act may inspire a related idea that would lead to a solution.
Inducing a change of perspective: Efficiently entering a fresh perspective may result in a solution that thereby becomes obvious. This is especially useful for solving particularly challenging problems. Many techniques to this end involve identifying independent dimensions that differentiate closely associated concepts. Differentiating concepts help overcome a tendency to use oversimplified associative thinking, in which two related concepts are so closely associated that their differences are overlooked.
Idea generation techniquesEdit
Brainstorming: Brainstorming is an idea generation method invented by Alex Osborn and further developed by Charles Hutchison Clark, Brainstorming aims to encourage the generation of new and unusual ideas in a group of people, Alex Osborn based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years, he named brainstorming after the idea of this method, namely “using the brain to storm a problem”.
Creative Thinking: Coming up with ideas, especially innovative ideas, needs creativity and can be supported by certain creativity techniques. The creativity process is usually applied through a person, product, process, and place. Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment.
Creativity processes use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process. The workshops are therefore based on creative idea generation techniques that follow individual steps.
Design thinking:Design thinking is an approach to problem-solving and ideation process that works through four key elements.
The user as the starting point
Creative environment. In the design thinking process, the 'customer's needs are first determined through an iterative process and a question is defined, then creative solutions and ideas are generated through brainstorming and visualized via prototypes for user feedback.
Complex Opportunity Recognition Techniques:Opportunity Recognition describes the identification of opportunities to generate growth for companies. The different idea generation techniques of opportunity recognition are based either on the market, the company, or the company's environment, In order for this approach to be suitable for young companies, it must fulfill the following attributes:
Not too resource-intensive
Suitable for workshops
High growth potential
Don't require existing structures or certain age of the company