DR Automobiles (previously DR Motor Company) is an Italian automobile company that sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
Founded | 2006 |
---|---|
Products | Automobiles |
Revenue | €700 million (2023) |
Website | Official website |
DR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2][3]
The company had a network of 20 dealers in Italy at the end of 2018.[4]
In 2020, DR launched their first sub-brand, EVO.[citation needed]
In 2022, DR introduced two new premium sub-brands, Sportequipe and ICKX.[5]
In 2024, DR introduces the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[6]
Formerly known as ICKX between 2022 to 2024.