The DeGoogle movement (also called the de-Google movement) is a grassroots campaign that has spawned as privacy activists urge users to stop using Google products entirely due to growing privacy concerns regarding the company.[1][2] The term refers to the act of removing Google from one's life. As the growing market share of the internet giant creates monopolistic power for the company in digital spaces, increasing numbers of journalists have noted the difficulty to find alternatives to the company's products.


In 2013, John Koetsier of Venturebeat said Amazon's Kindle Fire Android-based tablet was "a de-Google-ized version of Android."[3] In 2014 John Simpson of US News wrote about the “right to be forgotten” by Google and other search engines.[4] In 2015, Derek Scally of Irish Times wrote an article on how to "De-Google your life."[5] In 2016 Kris Carlon of Android Authority suggested that users of CyanogenMod 14 could “de-Google” their phones, because CyanogenMod works fine without Google apps too.[6] In 2018 Nick Lucchesi of Inverse wrote about how ProtonMail was promoting how to "be able to completely de-Google-fy your life.”[7] Lifehacker's Brendan Hesse wrote a detailed tutorial on "quitting Google."[8] Gizmodo journalist Kashmir Hill claims that she missed meetings and had difficulties organizing meet ups without the use of Google Calendar.[9] In 2019, Huawei gave a refund to phone owners in the Philippines who were inhibited from using services provided by Google because so few alternatives exist that the absence of the company's products made normal internet use unfeasible.[10] In 2020, Huawei launches Petal as an alternative to Google Search.[11] In 2021, Tencent contributes to the DeGoogle movement by fully buying search engine, Sogou.[12]

See also


  1. ^ Ghosh, Shona. "Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere". Business Insider. Retrieved 2019-12-07.
  2. ^ Wong, Julia Carrie (2019-11-23). "Tech giants watch our every move online. Does that violate our human rights?". The Guardian. ISSN 0261-3077. Retrieved 2019-12-07.
  3. ^ "We will download 70 billion mobile apps in 2013 (50% Android, 41% iOS)". VentureBeat. 2013-03-04. Retrieved 2020-01-03.
  4. ^ Simpson, John (2014-05-12). "Restore 'Privacy by Obscurity'". US News. Retrieved January 3, 2020.
  5. ^ Scally, Derek. "De-Google your life: it's worth the hassle if you value your privacy". The Irish Times. Retrieved 2020-01-03.
  6. ^ "CM 14.1: what it is, how to get it and what devices are supported by CyanogenMod". Android Authority. 2016-12-21. Retrieved 2020-01-03.
  7. ^ Lucchesi, Nick. "ProtonMail Hits 5 Million Accounts and Wants Users to Ditch Google by 2021". Inverse. Retrieved 2020-01-03.
  8. ^ Hesse, Brendan (8 November 2018). "The Comprehensive Guide to Quitting Google". Lifehacker. Retrieved 2020-01-19.
  9. ^ "I Cut Google Out Of My Life. It Screwed Up Everything". Gizmodo. Retrieved 2019-12-07.
  10. ^ "Huawei Will Give a Full Refund To Philippines Users Who Can No Longer Use Facebook Or Google". 2019-06-18. Retrieved 2019-12-07.
  11. ^ Li, Deng (11 March 2021). "Huawei Petal Search vs Google Search: A new search engine is now launched". Retrieved 21 March 2021.
  12. ^ Su, Liya (11 August 2021). "Tencent's unit to buy Chinese search engine Sogou in $3.5 billion take-private deal". Retrieved 11 August 2021.