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Destination NSW

Summary

Destination NSW is a New South Wales state government executive agency established in 2011 to support growth of tourism and events in New South Wales, Australia.[1] The agency falls within the Enterprise, Investment and Trade cluster of New South Wales government agencies.

Destination NSW
Agency overview
Formed1 July 2011
Preceding agencies
  • Tourism NSW
  • Events NSW
  • Homebush Motor Racing Authority
  • Greater Sydney Partnership
JurisdictionNew South Wales
Agency executive
  • Steve Cox, Chief Executive Officer
Parent DepartmentDepartment of Enterprise, Investment and Trade
Key document
  • Destination NSW Act 2011
Websitewww.destinationnsw.com.au

Destination NSW run two consumer-facing websites, sydney.com and VisitNSW to promote travel to Sydney and NSW both internationally and domestically.

Governance edit

Executive edit

The agency is managed on a daily basis by an executive team led by Steve Cox, the chief executive officer; and is structured into five divisions:

  • Engagement and Development
  • People and Culture
  • Events
  • Finance
  • Consumer Marketing

Board of Management edit

The Chief Executive Officer reports to a Board of Management that is appointed by the Minister. The Board comprises industry representatives with relevant skills and experience in tourism and events. As of January 2022, the Board comprised the following individuals:[2]

Minister edit

The Board of Destination NSW is responsible to the Minister for Tourism.[3] Ultimately, the Minister is responsible to the Parliament of New South Wales.

Alliances and sponsorships edit

On 23 September 2012 Sydney FC announced it had agreed a sponsorship deal with Destination NSW to promote tourism to Sydney.[4]

Destination NSW is the strategic sponsor of the 2017 World Polo Championship hosted by the Sydney Polo Club.[5] The event will take place in October 2017.[6] It is tournament that will see the world's eight best nations compete for the world title in Sydney's Hawkesbury region.[7]

See also edit

References edit

  1. ^ "About Us". destinationnsw.com.au. Retrieved 10 February 2013.
  2. ^ "Our Board". About us: Destination NSW. Government of New South Wales. January 2022. Retrieved 9 January 2022.
  3. ^ "Parliament, Ministerial, Courts and Police (662)" (PDF). Government Gazette of the State of New South Wales. 21 December 2021.
  4. ^ "Destination NSW takes Sydney FC to the world". footballaustralia.com.au. Retrieved 10 February 2013.[permanent dead link]
  5. ^ "World Polo Championship in Hawkesbury". Retrieved 27 July 2017.
  6. ^ "Dates set for XI FIP World Polo Championship in Sydney in 2017 - Destination NSW". www.destinationnsw.com.au. Retrieved 27 July 2017.
  7. ^ "World Polo Championship Sydney 2017 - Campeonato Mundial de Polo". Archived from the original on 8 January 2019. Retrieved 6 July 2022.

External links edit

  • Destination NSW – Corporate Site
  • sydney.com – Consumer Site
  • VisitNSW – Consumer Site