|Single by Erasure|
|from the album Wild!|
|B-side||"Sweet Sweet Baby", "Paradise"|
|Released||18 September 1989|
|Label||Mute (UK), Sire (U.S.)|
|Songwriter(s)||Vince Clarke, Andy Bell|
|Producer(s)||Gareth Jones, Mark Saunders, Erasure|
|Erasure singles chronology|
"Drama!" is the first single released from English synth-pop duo Erasure's fourth studio album, Wild! (1989). Written by Vince Clarke and Andy Bell, the synthpop song begins with a low-key keyboard line and a subdued vocal from Bell. As the song progresses, the instrumentation and vocals become more hectic, ultimately ending as a full-blown dance track. "Drama!" contains a "Guilty!" exclamation throughout, provided by Scottish band the Jesus and Mary Chain, who were recording in the studio next door.
"Drama!" was met with critical acclaim from both music critics and fans.
Ned Raggett from AllMusic commented that "Drama!" "has a slightly hysterical tone to it, but its strong dancefloor surge and weirdly droning backing Bell harmonies help make it another winner." The Daily Vault's Michael R. Smith stated that it is "the fastest song Erasure has ever recorded, beginning with a thunderclap and building to an exciting climax, all made even greater by the video that was made for it." He added, "Only Andy Bell can handle a mouthful lyric like "one psychological drama after another" and make it mean something." Chris Gerard from Metro Weekly wrote, "It's a killer dance track with some great keyboard riffs, Bell's vocal is outstanding, and melodically and lyrically it's unforgettable." Christopher Smith from TalkAboutPopMusic noted that "with a clang of a bell, we are summoned back into the church of Erasure and treated to a quintessential piece of late 80's electro-pop perfection that builds and builds to its exciting climax."
Released prior to Wild!, "Drama!" continued Erasure's streak of hits on the UK Singles Chart, peaking at number four. The single also fared well in Denmark, where it reached number 3 and in Germany, where it hit number 12. "Drama!" did not continue Erasure's chart success in the United States, where it failed to enter the Billboard Hot 100. It did, however, climb to number 10 on the Billboard Hot Dance Music/Club Play chart.
The single was promoted with a music video showing Erasure performing the song in an alley into which plastic bags and bottles are blown by the wind, followed by larger plastic items falling from above. As the items begin to fill up the alley, Clarke and Bell initially escape onto a rooftop, but are ultimately engulfed by the rising tide of plastic.
7-inch and cassette single (MUTE89; CMUTE89)
12-inch and CD single (12MUTE89; CDMUTE89)
Limited-edition 12-inch and CD single (L12MUTE89; LCDMUTE89)
US maxi-single (21356-2)
|Europe (Eurochart Hot 100)||12|
|New Zealand (Recorded Music NZ)||35|
|Switzerland (Schweizer Hitparade)||15|
|UK Singles (OCC)||4|
|US Alternative Airplay (Billboard)||11|
|US Dance Club Songs (Billboard)
with "Sweet, Sweet Baby"
|US Dance Singles Sales (Billboard)
with "Sweet, Sweet Baby"
|West Germany (Official German Charts)||12|