Eureka Forbes

Summary

Eureka Forbes Limited is an Indian multinational home appliances company based in Mumbai. It makes water purification devices, vacuum cleaners, air purification systems, and home security products.[2]

Eureka Forbes
Company typePublic
BSE: 543482
IndustryHome appliances
Founded1982; 42 years ago (1982)
HeadquartersMumbai, Maharashtra, India
Key people
Pratik Pota
(MD & CEO)
Products
Brands
  • Aquaguard
  • Forbes[1]
Parent
Websiteeurekaforbes.com

History edit

Eureka Forbes was founded in 1982 as a 60:40 joint venture between Tata Group's Forbes & Company and Swedish manufacturer Electrolux. In 2001, Tata Group sold Forbes & Company to Shapoorji Pallonji Group and, four years later, Electrolux sold its 40% stake in Eureka Forbes to Forbes & Company.[3]

In 2010, Eureka Forbes acquired a 25% stake in Swiss consumer products company Lux International. In 2013, Eureka Forbes increased its stake to become the controlling shareholder in Lux International.[4]

In 2022, Advent International bought out Shapoorji Pallonji Group's entire stake in Eureka Forbes, after Eureka Forbes was separated from Forbes & Company and listed on the BSE.[5][6]

Corporate Social Responsibilities edit

In 2000, the Eureka Forbes Institute of Environment (EFIE) was founded. It is a registered public charitable organization that creates and supports social initiatives.[7]

Eureka Forbes in association with National Society for Equal Opportunities for the Handicapped NASEOH launched EuroAble, a call center manned by people with special needs.[8] It is also involved with 'Nana Nani Parks', which provides recreational facilities for senior citizens,[9] and has worked with World Vision to provide water filter units for free drinking water kiosks in public places. They also have initiated the 'Jagrut MumbaikarJagrut Mumbaikar' program, with the police and fire brigade, which provides self-help information for citizens.[10]

Awards and recognition edit

  • In 2012, Eureka Forbes received three awards at the 6th Water Digest Awards for Best Domestic Water Purifier RO for Aquaguard Enhance Green RO, Best Domestic Water Purifier UV for Aquaguard Enhance UV and Best Water Purifier Award in the Storage Non-Electric category’ for AquaSure Amrit.[11]
  • In 2015, Eureka Forbes was listed as India's 18th 'Best Places to Work For'.[12]

External links edit

  1. ^ "Eureka Forbes undergoes rebranding exercise". The Hindu. 21 December 2020. Retrieved 17 February 2023.
  2. ^ "SP Group looks at listing or stake-sale of Eureka Forbes". The Times of India. 20 November 2019. Retrieved 17 February 2023.
  3. ^ Coster, Helen. "Every Salesman a King". Forbes. Retrieved 17 February 2023.
  4. ^ Mitra, Sounak (15 May 2013). "Eureka Forbes to acquire majority stake in Lux International". Business Standard India. Retrieved 17 February 2023.
  5. ^ "Shapoorji Pallonji and Co exits from Eureka Forbes". The Economic Times. 14 July 2022. Retrieved 17 February 2023.
  6. ^ "PE major Advent International buys majority stake in Eureka Forbes". Business Standard. Retrieved 1 October 2021.
  7. ^ "Friends of Environment - Eureka Forbes". Archived from the original on 23 December 2016. Retrieved 8 August 2017.
  8. ^ "Mumbai gets call centre with a heart | Mumbai News - Times of India". The Times of India. April 2011.
  9. ^ "ENARR : NanaNani Foundation". www.enarr.com.
  10. ^ "Jagrut Mumbaikar". 4 March 2009.
  11. ^ Nitesh (23 January 2012). "Aquaguard rules yet again at the UNESCO Water Digest Awards 2011-2012". Glamgold. Archived from the original on 22 February 2017. Retrieved 21 February 2017.
  12. ^ Kurian, Anu (12 May 2015). "Top 25 Best Workplaces in Asia: Eureka Forbes". People Matters.