Fracture (company)

Summary

Fracture is an Internet-based photo finishing service. Fracture's main service is printing photos directly onto glass.[1][2] The company is based in Gainesville, Florida.[3]

Fracture
Type of site
photo
URLFractureMe.com
CommercialYes
LaunchedNovember 2009
Current statusActive
San Felasco Tech City, where Fracture has its principal office

History edit

A startup company in North Central Florida, Fracture was founded by two graduates of The University of Florida, Alex Theodore and Abhi Lokesh.[4][5] They began selling their product in December 2009.[6] Theodore and Lokesh raised $1.5 million in funding from outside investors,[7] including Tamiami Angel Fund I in 2012.[8]

In 2011, after a Groupon promotion, sales increased significantly,[6] and the company moved to a larger building and had ten employees.[9] In 2013 the company raised an additional $500,000 to pay for further expansion.[7]

By 2014, the company had filled about 50,000 orders.[10]

By July 2015, the company had filled over 100,000 orders.[11]

Features edit

Customers upload photos through the company's website[12] and get back those photos printed on a pane of shatter resistant glass.[13][14] The process takes less than an hour, and the photos can be as small as 5 by 5 in (127 by 127 mm) or as big as 21.6 by 28.8 in (549 by 732 mm).[15]

See also edit

References edit

  1. ^ Your Digital Life “Your images on glass”, February 16, 2011
  2. ^ DesignMilk “Fracture”, Jaime Derringer on March 23, 2011
  3. ^ The Gainesville Sun “Glass-printing startup is growing business one image at a time”, April 17, 2011
  4. ^ Photo District News “Product Review: Fracture”, March 4, 2011
  5. ^ " Alumni forgo framing, print art on glass". Independent Florida Alligator, Alexander Klausner, Aug 26, 2010
  6. ^ a b "Glass-printing startup is growing business one image at a time". The Gainesville Sun, Anthony Clark, April 17, 2011
  7. ^ a b "Fracture Raises Another $500K For On-Demand Printing Of Photos On Glass". Tech Crunch, Jun 3, 2013 by Sarah Perez
  8. ^ "Fracture Receives Angel Investment" Business Report of North Central Florida, June 01, 2012
  9. ^ "Economic Indicators for North Central Florida". Florida Trend, Cynthia Barnett | 4/18/2012
  10. ^ "Glass-Mounted Photo Company Transforms Printing Standards". WUFT-FM]. by Kathryn Varn March 22, 2014
  11. ^ "100,000 is a Gigantic Number: Our CEO on Being Grateful - The Fracture Blog". The Fracture Blog. 2015-07-08. Retrieved 2016-05-23.
  12. ^ The Gadgeteer “Fracture Printed Glass Images Review”, October 11, 2011 "Fracture Printed Glass Images Review"]. The Gadgeteer, by Julie Strietelmeier on October 7, 2011
  13. ^ Biggs, John. "TechCrunch “Ten Fracture Glass Printing Makes Photos ‘Snazzy’”, TechCrunch, Oct 14, 2010
  14. ^ "Ten personalized gifts". Today Show, on NBC television, Aug 16, 2011
  15. ^ "Sizes & Prices | Fracture". www.fractureme.com. Retrieved 2016-05-23.

External links edit

  • FractureMe.com
  • WCJB – TV 20 “Technology Spotlight”, August 31, 2010
  • Foundora “Abhi Lokesh, Co-Founder of Fracture, Shares His Startup Story, His Lessons Learnt & Speaks About Challenges of Tangible Product Startups”, February 14, 2011
  • Daily Grommet “Fracture: Images on Glass”, May 31, 2011

29°46′32″N 82°26′27″W / 29.77548°N 82.44079°W / 29.77548; -82.44079