Friend of the Sea was started in 2008, by environmentalist and economist Paolo Bray, Director of International Programs of the Dolphin-Safe Tuna program and as a project of the Earth Island Institute, the NGO which operates the successful International Dolphin-Safe project.^[5] Some of the main world retailers participate, such as Carrefour, Coop Italia, Manor, Finiper, Aligro, Citysuper, Coldstorage, Conad, Despar, Esselunga, Fairprice, Lidl, Metro, Rewe, Spar, Walgreens, Walmart. Some important producers also have their products certified.

Friend of the Sea's mission, in line with the United Nations 2020 Sustainable Development Goal 14, is to use its ecolabel and conservation projects and campaigns to contribute to the health of the world's oceans.^[6]

Friend of the Sea audits of seafood and omega3 products from sustainable fisheries and aquaculture are carried out only by qualified auditors of international certification bodies accredited by national accreditation bodies.Friend of the Sea is the only standard for sustainable fisheries to be recognized by the national accreditation bodies. Audits and surveillance are carried out every year.^[7]

As of 2018, FoS certifies about 770 companies including both farmed and wild species including 44 approved fisheries and fleets, 3,000 products and 150 commercial species have been certified by FoS.^[8]

As per the 2015 UN State of Sustainability Initiatives, its certified volumes have "grown at a rate of 91% per annum between 2008 and 2015, reaching 9.3 million metric tons of FoS certified wild catch seafood in 2015."^[8]

Friend of the Sea, in collaboration with FEM2-Ambiente, has introduced the systematic use of DNA Barcoding to avoid frauds and to confirm seafood and omega3 products sustainability.^[9]

According to the “State of Sustainability Initiatives Review: Standards and the Blue Economy” published in 2016 by the International Institute for Sustainable Development (IISD), “FOS production has grown at a rate of 91% per annum between 2008 and 2015, reaching 9.3 million metric tons of FOS-certified wild catch seafood in 2015 (5.7% of global, 10.1% of total wild catch) making it the single largest source of certified catch on the global market.”^[10]

Friend of the Sea is a Member Associate of Infofish, the project of the Food and Agriculture Organization (FAO) of the United Nations, providing marketing information and technical advisory services to the fishery industry.^[11]

The peer reviewed study “Evaluation and legal assessment of certified seafood” by Rainer Froese and Alexander Proelss concluded that “For the stocks with available status information, 19% (FOS) to 31% (MSC) Marine Stewardship Council had overfished stock sizes and were subject to ongoing overfishing.” thus highlighting the performance of FOS standards.^[12]

The report “De-Coding Seafood Eco-Labels: How the European Commission Can Help Consumers Access Sustainable Seafood” by Food and Water Watch Europe identified only 4 concerns regarding Friend of the Sea fisheries standard compared to 8 concerns regarding MSC.^[13]

In May 2019 Friend of the Sea managed to lead Just Eat, Deliveroo and Menulog (Australia) to take off shark fin soups off their menu.^[14]

FOS's Change.org petition to prevent ship strikes has obtained almost 50.000 signatures. FOS managed to lead the major members of the World Shipping Council to request the Sri Lankan government to shift the shipping lanes 15 miles South of current lanes, to reduce whales strikes by over 90%.^[15]

Friend of the Sea collaborates with Tartalife project, introducing a Turtle Safe certification label to motivate fishermen and shipowners to deploy Turtle Excluder Devices (TEDs) and other turtle bycatch reduction measures.^[16]

Friend of the Sea supports the Maldives Whale Shark Research Program (MWSRP), a research based conservation charity dedicated to whale shark studies and fostering community-focused conservation initiatives in the Maldives and the greater Indian Ocean.

Friend of the Sea supports The Aquaculture Development for the Environment Organisation (ADE), a non-profit organisation that develops coral reef conservation and research projects in Fiji, such as reef rehabilitation with the involvement of the local community.^[17]

Friend of the Sea's criteria compliance is verified by independent accredited certification bodies.^[8]

Essential criteria for fisheries are:

• the product should not originate from overexploited (nor depleted, data deficient or recovering) stocks
• the fishing method should not impact the seabed
• the fishing method should be selective (below the world average for discards, which in 2005 was about 8%).^{[18][failed verification]}
• the fishery should respect all legal requirements.

Article 30 of the FAO Guidelines for Ecolabelling of Marine Fisheries Products requires that:

The “stock under consideration” is not overfished, and is maintained at a level which promotes the objective of optimal utilization and maintains its availability for present and future generations, taking into account that longer term changes in productivity can occur due to natural variability and/or impacts other than fishing. In the event that biomass drops well below such target levels, management measures (Code of Conduct Article 7.6) should allow for restoration within reasonable time frames of the stocks to such levels.^[18]

Friend of the Sea certified products from sustainable fisheries are in line with the FAO Guidelines for the ecolabelling of fish and fishery products from marine capture fisheries as they must comply with the following stricter requirements:^[19]

• No bycatch of endangered species (IUCN vulnerable or worse)
• Compliance with regulation (no IUU, TAC, mesh size, minimum size, shark finning etc.)
• Dolphin safe
• Non entangling FADs
• Trawler Excluder Devices in place
• Albatross and turtle bycatch reduction measures in place
• Fuel efficiency
• Waste management
• Ghost fishing prevention measures
• Social accountability

• Ecolabel
• Marine Stewardship Council

• Official website