Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author,[2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.[3]
Dr Geoffrey Alexander Moore | |
---|---|
Born | [1] Portland, Oregon, U.S. | July 31, 1946
Occupation(s) | Author, professional speaker, consultant, management expert |
Spouse |
Marie Moore (m. 1968) |
Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).[4][5]
Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer[3] and executive assistant at a technology company.
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.[4] He heads his own consulting firm, Geoffrey Moore Consulting,[6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.[6]