Heroes (previously Cadbury's Miniature Heroes, and known as Favourites in Australia and New Zealand) is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars currently manufactured by Cadbury. Introduced in September 1999,[1] they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.
Product type | Confectionery |
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Introduced | September 1999 |
Related brands | List of Cadbury products |
Markets | United Kingdom, Ireland, New Zealand and Australia |
Its name was changed to its current "Heroes" in 2002, after launching as "Cadbury's Miniature Heroes" in 1999.
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