The Hits Album, or Hits 1 as it is often called, is a compilation album released by CBS (Now Sony BMG) and WEA in November 1984. The album was released as a rival to the already successful Now That's What I Call Music series which EMI and Virgin Records had launched in November 1983. The Hits Album reached No. 1 in the UK Top 100 Albums chart for seven weeks and remained in the chart for 36 weeks. This album kept Now 4 from the coveted No. 1 spot over Christmas 1984 – the only Now album in the original series not to reach No. 1 in either the UK Album Chart (to 1989) or the UK Compilations Chart (January 1989 onwards).

The Hits Album
Compilation album by Various artists
Released	19 November 1984
Genre	Pop
Label	CBS and WEA
The Hits Albums chronology
The Hits Album (1984) Hits 2 (1985)

It was released on double LP and cassette and launched the Hits Series.

Hits 1 features three songs which reached number one on the UK Singles Chart: "Freedom", "I Feel for You" and "Careless Whisper".