Summary
Hot Chicken Flavor Ramen[1] or buldak-bokkeum-myeon (Korean: 불닭볶음면, lit. 'fire chicken stir-fried noodles') is a South Korean brand of instant noodle, produced by Samyang Foods since April 2012.[citation needed]
 | |
| Alternative names | Fire Noodles Buldak-bokkeum-myeon |
|---|---|
| Type | Noodle |
| Place of origin | South Korea |
| Created by | Samyang Food |
| Main ingredients | Dried or precooked noodle, seasoning |
| |
Buldak-bokkeum myeon, also called the Hot Chicken Flavor Ramen, is not only popular in Korea but also worldwide. Buldak-bokkeum myeon is second place in Korea ramen.[2]
It is considered one of the spiciest instant noodles available in the Korean market, with the original packet having 4,404 Scoville units.
Description edit
The large cup ramyeon debuted in June 2012, and a smaller cup was released in November 2013.[3]
It is considered one of the spiciest instant noodles available in the Korean market, with the original packet having 4,404 Scoville units.[4][5] It is a type of 'stir-fried' dry noodle: after boiling, the noodles are drained, and mixed with a spicy sauce and a topping. The product became famous due to the Fire Noodle Challenge, a viral social media challenge where people film themselves eating the sauce pack or bowl of noodles.[6][7]
Buldak-bokkeum-myeon is Samyang's best-selling product. 100 million cumulative sales were reached in March 2014, and the brand attained monthly sales of 6 to 7 billion won the following year (5.1 to 5.9 million United States dollars).[8] From the second half of 2016, as exports of this product increased, they became the company's best-seller. In 2017, the Buldak range accounted for more than 85% of Samyang Food's total exports and 55% of total sales. In 2016, when “Buldak-bokkeummyeon” began to be sold in earnest, Samyang Foods' sales grew 23.5% to 35.9 billion won, followed by a double-digit growth rate in 2017 with a sales of 450 billion won (estimated value).[9] For this reason, Samyang Foods received the '100 Million Dollar Export Tower' at the '54th Trade Day 2017' event.[10]
The mascot of the Hot Chicken Flavor Ramen series is a chicken named "Hochi" (호치).[11]
Types edit
Since the release of the original in 2012 and subsequent success, Samyang has released varieties that differ in spice and often flavour from the original to keep up with demand.[12]
| English name | Romaja | Weight (g) |
Calories (kcal) |
SHU | Shelf life (months) |
Launch Date | Note |
|---|---|---|---|---|---|---|---|
| Hot Chicken Flavor Ramen | Buldak-bokkeum-myeon | 140 | 530 | 4,404 | 6 | April, 2012 | [13] |
| Hot Chicken Flavor Ramen 2x Spicy | Haek-buldak-bokkeum-myeon | 140 | 545 | 8,808 | 6 | January, 2016 | [14] |
| Hot Chicken Flavor Ramen Cheese | Chijeu-buldak-bokkeum-myeon | 140 | 550 | 2,323 | 6 | March, 2016 | [15] |
| Hot Chicken Flavor Ramen Ice | Kul-buldak-bokkeum-myeon | 135 | 600 | 4,404 | 6 | August, 2016 | [16] |
| Hot Chicken Flavor Ramen Stew | Tang-buldak-bokkeum-myeon | 145 | 540 | 4,705 | 6 | August, 2016 | [17] |
| Hot Chicken Flavor Ramen Curry | Keori-buldak-bokkeum-myeon | 140 | 555 | 3,810 | 6 | December, 2016 | [18] |
| Hot Chicken Flavor Ramen Mala | Mara-buldak-bokkeum-myeon | 135 | 520 | 2,700 | 6 | October, 2017 | [19] |
| Hot Chicken Flavor Ramen Carbonara | Carbonara-buldak-bokkeum-myeon | 130 | 550 | 2,600 | 6 | December, 2017 | [20] |
| Hot Chicken Flavor Ramen Jjajang | Jjajang-buldak-bokkeum-myeon | 140 | 560 | 1,920 | 6 | March, 2018 | [21] |
| Hot Chicken Flavor Ramen Mini | Haek-buldak-bokkeum-myeon-mini | 93 | 353 | 12,000 | 4 | December, 2018 | [22] |
Surge in popularity edit
The popularity of the noodles worldwide surged when The Fire Noodle Challenge went viral on YouTube. The challenge was first started by the YouTube Channel "Korean Englishman" in 2014, in which Josh Carrott, the main host of the channel, challenged his friends in the UK to see who could finish the noodles the fastest without drinking any water or beverage to cool the heat down.[23] The popularity of the video led to other YouTubers all around the world to do the same challenge and therefore cause a surge in the noodle's popularity.[24]
See also edit
References edit
- ^ "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
- ^ "불닭볶음면 2위? 놀라운 편의점 라면 판매 랭킹 '1위'는?". hub.zum.com (in Korean). 2019-02-18. Retrieved 2023-10-26.
- ^ Ko, Dong-hwan (3 March 2014). "Korean ramen war now 'broth-less'". Korea Times. Archived from the original on 25 September 2015. Retrieved 2015-09-22.
- ^ "Samgyang Food's "Fire Noodles" Become Popular Overseas". 16 January 2015. Retrieved 13 July 2016.
- ^ "Super Spicy Korean Noodles (Buldak Bokkeum)". 26 November 2014. Retrieved 13 July 2016.
- ^ Annie Jeong (14 March 2016). "Can These BuzzFeed Employees Handle The Fire Noodle Challenge?". Buzzfeed. Retrieved 5 April 2017.
- ^ Ysa Singson (6 August 2016). "What Is The 'Fire Noodle Challenge?'". Cosmopolitan Philippines. Retrieved 5 April 2017.
- ^ Shin, Jeana (16 January 2015). "Samgyang Food's "Fire Noodles" Become Popular Overseas". Business Korea. Retrieved 2015-09-22.
- ^ Yu, ji seung. "[기업분석] 삼양식품, 불닭볶음면 수출로 고성장…해외서 뛴다" MTN, Retrieved 2 February 2018.
- ^ Yoon, HeeHoon. "'불닭볶음면' 히트친 삼양식품 '1억불 수출의 탑' 수상" ChosunBiz, Retrieved 5 December 2017.
- ^ "Hochi and Friends". Samyang. Retrieved 2017-11-05.
- ^ "Foodies across the globe are taking part in the 'fire noodle challenge'". ABC News. Retrieved 2022-03-11.
- ^ "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
- ^ "Extreme Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
- ^ "Hot Chicken Flavor Ramen Cheese". Samyang. Retrieved 2017-11-05.
- ^ "Hot Chicken Flavor Ramen Ice". Samyang. Retrieved 2017-11-05.
- ^ "Hot Chicken Flavor Ramen Stew type". Samyang. Retrieved 2017-11-05.
- ^ "Hot Chicken Flavor Ramen Curry". Samyang. Retrieved 2017-11-05.
- ^ "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
- ^ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
- ^ "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
- ^ "#3047: Samyang Foods 10,000 SHU Hek Buldak Bokkeummyun (Nuclear Fire Noodle/2x) – South Korea". The Ramen Rater. 21 December 2018. Retrieved 2019-07-09.
- ^ Archived at Ghostarchive and the Wayback Machine: 런던의 불닭볶음면 도전!! // FIRE NOODLE CHALLENGE!!. YouTube.
- ^ Lee, Hakyung Kate (5 December 2018). "Foodies across the globe are taking part in the 'fire noodle challenge'". ABC News. Retrieved 25 May 2021.
External links edit
- Hot Chicken Flavor Ramen – Samyang Food