The Fundación Imagen de Chile was founded on 8 May 2009.

The mission of the Foundation is to “promote the country internationally" - or manage the nation’s brand ("marca país") - by guiding, advising and supporting public and private organizations and individuals whose initiatives aim to enhance and promote the image and reputation of Chile.^[1]

The Foundation develops alliances in the public and private sectors to promote the distinctive attributes of Chile's identity.^[2] The Foundation aims to develop opportunities to attract talent, exports, foreign investment, tourism, international relations, social and cultural links, and much more.^[3]

The Foundation is governed by a board of directors in charge of defining its overall policies and courses of action. The board consists of 19 members: the Minister of Foreign Affairs (who presides), the Minister of the Economy, the President of the National Council of Culture and the Arts ("Consejo Nacional de la Cultura y las Artes"), and 16 other members elected by the Minister of Foreign Affairs.^[4]

Although the Foundation is a private organization, its board of directors is formed and presided over by government ministers, applies and complies with state policies, and is funded by public resources.^[4]

• Cultural diplomacy
• Nation branding

• Official website