India Brand Equity Foundation (IBEF) is an Indian Government export promotion agency for the distribution of and sale of Indian products internationally.
|Shri S Kishore, IAS (CEO)|
IBEF works as the branding and communication partner for India's participation at various global trade exhibitions. IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits.
India Brand Equity Foundation (IBEF) was established in 1996 by the Department of Commerce, Ministry of Commerce and Industry, Government of India as an export promotion agency for promoting Brand India.
IBEF works with a network of stakeholders both domestic and international to promote Brand India. It is headed by the Commerce Secretary. It 14 other members representing the industry, trade, market, academia, media, advertising and publicity, and the government.
IBEF undertakes brand building activities to promote Indian exports, businesses, and economy to the world. It runs www.ibef.org, a resource center for information on the Indian economy and business trends. IBEF tracks government announcements and macroeconomic indicators IBEF publishes event information on the website, hosts multimedia content and provides susiness information reports on the Indian states and the export promotion councils.
Under the Experience India Program, IBEF facilitates visits to India for foreign policy-makers, journalists, scholars.
IBEF also publishes a bimonthly business magazine, India Now Business and Economy and studies on India's business potential, multinationals, entrepreneurial ecosystem, and contribution to the global business.
IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be pharmaceuticals, engineering, services, plantations, leather, textiles, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:
Brand India Pharma is an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF to promoted the Indian pharmaceutical industry. It focuses on factors of affordability, quality, and accessibility, especially for generic medicines.
Brand India Plantations is a IBEF initiative to promote the sale of Indian teas, coffees, and spices. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.
IBEF launched Brand India Engineering to promote Indian engineering products and services.
Top publications by IBEF include: