India Brand Equity Foundation


India Brand Equity Foundation (IBEF) is an Indian Government export promotion agency for the distribution of and sale of Indian products internationally.

India Brand Equity Foundation
TypeSemi Government
New Delhi
Key people
Shri S Kishore, IAS (CEO)

IBEF was established in 1996 by the Department of Commerce, Ministry of Commerce and Industry. It is funded and owned by the Indian Government.[1]

IBEF works as the branding and communication partner for India's participation at various global trade exhibitions. IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits.[2]


India Brand Equity Foundation (IBEF) was established in 1996 by the Department of Commerce, Ministry of Commerce and Industry, Government of India as an export promotion agency for promoting Brand India.


IBEF works with a network of stakeholders both domestic and international to promote Brand India. It is headed by the Commerce Secretary. It 14 other members representing the industry, trade, market, academia, media, advertising and publicity, and the government.[3]


IBEF undertakes brand building activities to promote Indian exports, businesses, and economy to the world. It runs, a resource center for information on the Indian economy and business trends. IBEF tracks government announcements and macroeconomic indicators IBEF publishes event information on the website, hosts multimedia content and provides susiness information reports on the Indian states and the export promotion councils.

Under the Experience India Program, IBEF facilitates visits to India for foreign policy-makers, journalists, scholars.[4]

IBEF participates in trade shows such as Fancy Food Show (United States), CPhI Worldwide, Hannover Messe (Germany), Foodex (Japan), Innoprom (Russia), JIMEX (Jordan).[5]

IBEF also publishes a bimonthly business magazine, India Now Business and Economy and studies on India's business potential, multinationals, entrepreneurial ecosystem, and contribution to the global business.

Economic Development ProgramsEdit

IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be pharmaceuticals, engineering, services, plantations, leather, textiles, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:

Brand India PharmaEdit

Brand India Pharma is an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF to promoted the Indian pharmaceutical industry. It focuses on factors of affordability, quality, and accessibility, especially for generic medicines.[6]

Brand India PlantationsEdit

Brand India Plantations is a IBEF initiative to promote the sale of Indian teas, coffees, and spices. Brand India Plantations ( was set up to provide information on these products.[7]

Brand India EngineeringEdit

IBEF launched Brand India Engineering to promote Indian engineering products and services.[8]


Top publications[9] by IBEF include:

  • India Now Business and Economy
  • The Best of India in Services
  • The Best of India in Engineering
  • The Best of India in Products
  • 50 Reasons to Partner with India


  1. ^ "Branding-Focused Initiative: India's Brand Equity Foundation". Asia Pacific Foundation of Canada. Retrieved 24 August 2018.
  2. ^ "Branding Strategy for Export Oriented Indian Products". Government of India Ministry of Tourism.
  3. ^ "Over 100 Indian companies to participate in Arab Health 2017". Business Standard. 30 January 2017. Retrieved 23 March 2017.
  4. ^ "World Economic Forum - India Brand Equity Foundation".
  5. ^ "Branding-Focused Initiative: India's Brand Equity Foundation".
  6. ^ "Government plans special purpose vehicle for 'Brand India Pharma' promotion". The Times of India. 1 May 2014. Retrieved 24 August 2018.
  7. ^ "Make in India Lounge to replace India Adda at Davos". Business Standard. 15 January 2015. Retrieved 27 August 2018.
  8. ^ "IBEF Rolls Out 'Brand India Engineering' Campaign at IESS 2015". Business Wire India. 24 November 2015. Retrieved 27 August 2018.
  9. ^ "IBEF Publications". India Brand Equity Foundation. IBEF. Retrieved 27 August 2018.

External linksEdit

  • About IBEF India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India.