Summary
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]
| Type | Instant food |
|---|---|
| Course | Breakfast |
Etymology edit
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.
Brands edit
Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022)[3] was introduced in 1964.[4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
See also edit
References edit
- ^ a b Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
- ^ a b c d e f Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
- ^ "Carnation Breakfast Essentials gets a makeover for a new generation of sipping". 26 January 2022.
- ^ The 1960s - Edward J. Rielly. p. 98.
- ^ Breakfast: A History - Heather Arndt Anderson. p. 23.
Further reading edit
- Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. ISBN 1613110561
- Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257. ISBN 0803625235
- Solman, Gregory (March 19, 2008). "Nestle Eyes Dailey for Instant Breakfast". Adweek. Retrieved 9 November 2013.
- Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal
- Abnehmen Tipps Archived 2021-11-09 at the Wayback Machine (in German)