Jaipur Jewellery Show (JJS)[1] is a B2B & B2C jewelry trade fair held annually in December (also known as The December Show) at the Jaipur Exhibition & Convention Centre, Jaipur.
Six episodes of The Jaipur Jewellery Show regarding the jewellery trade of Jaipur were telecast on NDTV Good Times,[2][3][4] prior to the 13th JJS in December 2015, where JJS's brand Ambassador—Amrita Rao, a Bollywood actress,[5] was seen wearing the jewellery designs of the participating brands of Jaipur and interviewed the jewellery brand owners and designers.
JJS-2015 had the theme RUBY – Red | Rare | Royal.[6] Savio Jewellery's peacock ring was a displayed in JJS, holding a world record for the most number of diamonds in a single ring.[7][8] Rajasthan's CM Vasundhara Raje inaugurated the show whereas Amrita Rao was the brand ambassador of the show.[9][10] Sharmila Tagore and Soha Ali Khan were also present at various promotional events.
JJS-2021 had the theme of "It's time to sparkle". It was inaugurated by Chief Guest Shri Amit Yadav, IAS, Director General, DGFT and Additional Secretary, Department of Commerce, Ministry of Commerce and Industry & Guest of Honour Shri Ashish Pethe, Chairman, GJC and Shri Nirmal Kumar Bardiya, Regional Chairman - Rajasthan, GJEPC.