Jim Spanfeller


James J. Spanfeller Jr. is an American media executive best known for running Forbes.com from 2001–2009. He is currently the CEO of G/O Media which consists primarily of sites that were previously part of Gawker Media. Spanfeller was hired by private equity firm Great Hill Partners to run the company after it was purchased from Univision.[1] He is also a past Chairman of the IAB[who?] and longtime executive board member of Digital Content Next (DCN).[2]


Spanfeller graduated from Union College with a B.A. in English Literature in 1979 and went to work as a reporter for the SoHo Weekly News.[3] He soon switched to the business side of the paper, and later took a tour through Europe.[4] Upon returning from Europe, Spanfeller took a position at AMP Marketing Systems.[4]

In 1984, Spanfeller was named publisher of Newsweek On Campus magazine.[5] Just under two years later, Spanfeller was replaced as publisher by Scott Kauffmann and became the national sales manager of Newsweek magazine in 1986.[6]

Spanfeller was named associate publisher and senior vice president of marketing of Playboy Enterprises in April 1989.[7] In June 1993, Spanfeller became associate publisher for advertising at Inc. magazine, replacing Kristin Norrgard, who left to become publisher of Working Woman magazine.[8]

In 1996, Spanfeller left his job at Inc., where he had become publisher, to become publisher of Yahoo! Internet Life, a joint publication of Ziff-Davis and Yahoo!.[9] Spanfeller was also responsible for advertising sales on the magazine's website and that of Yahoo! Computing.[10]


Spanfeller ran Forbes.com for 8 years from 2001 to 2009, when digital and print operations were run separately.[11][12]

Daily Meal

In 2011, Spanfeller launched The Daily Meal with an estimated $2 million investment. The Daily Meal was acquired by Tronc in 2016.[11]

G/O Media

Spanfeller took over as CEO of G/O Media when Great Hill Partners purchased the company, formerly known as Gizmodo Media Group, and The Onion from Univision on April 8, 2019, and combined the companies. Great Hill Partners did not disclose the financial terms of the private, all equity transaction but stated in a press release that Spanfeller is an investor.[2]

In 2019, G/O Media's sports blog Deadspin received media attention when all of its writers and editors resigned after an edict given by upper management to "stick to sports".[13] A subsequent Deadspin post mocked Spanfeller as a "herb"; after being widely shared on social media, G/O Media removed the post.[14][15] In January 2020 the GMG union, which represents the staff of G/O media, announced a vote of no confidence in CEO Jim Spanfeller citing, among other issues, a lack of willingness to negotiate for "functional editorial independence protections."[16]


  1. ^ Mullin, Benjamin (8 April 2019). "Great Hill Partners Agrees to Acquire Gizmodo Media Group". Wall Street Journal. Retrieved 2019-07-31.
  2. ^ a b "Great Hill Partners Acquires Gizmodo Media Group". www.greathillpartners.com. Retrieved 2019-08-05.
  3. ^ "Predicting Web Evolution". Union College News Archive. 5 June 2008. Retrieved 9 January 2020.
  4. ^ a b Slater (1 January 1997). "Alumni Album: Helping Us Connect to the Web". Union College News Archive. Retrieved 9 January 2020.
  5. ^ Dougherty, Philip H. (2 October 1984). "Advertising: People". The New York Times. ProQuest 425208010.
  6. ^ Dougherty, Philip H. (11 July 1986). "Advertising; 4 Young Executives On Move at Newsweek". The New York Times. Retrieved 9 January 2020.
  7. ^ Warren, James (20 April 1989). "Playboy Hires 2 New Execs; Title of Publisher Goes to 1". Chicago Tribune. Retrieved 9 January 2020.
  8. ^ Elliot, Stuart (11 June 1993). "Advertising: People". The New York Times. ProQuest 109163446.
  9. ^ "Hiring of Execs Announced by Ziff-Davis". Los Angeles Times. 24 June 1996. ProQuest 293360057.
  10. ^ "Softbank's Ziff-Davis unit is expected to hire trio". The Wall Street Journal. 24 June 1996. ProQuest 398499619.
  11. ^ a b "New Gizmodo boss Jim Spanfeller is an old school digital media vet". Digiday. 2019-04-10. Retrieved 2019-07-31.
  12. ^ "Forbes.com CEO stepping down". Crain's New York Business. 2009-07-16. Retrieved 2019-07-31.
  13. ^ Booker, Brakkton. "After Days Of Resignations, The Last Of The Deadspin Staff Has Quit". NPR. Retrieved 2 November 2019.
  14. ^ Pompeo, Joe. "Deadspin Is Zombified—But Gawker's Content Warriors Fight On". Vanity Fair. Retrieved 2 November 2019.
  15. ^ Feinberg, Ashley (1 November 2019). "The Media-Sensational Rise and Fall of "Jim Spanfeller Is a Herb"". Slate Magazine. Retrieved 2 November 2019.
  16. ^ "GMG Union votes no confidence in G/O Media CEO Jim Spanfeller". Awful Announcing. 2020-01-14. Retrieved 2020-02-02.