Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer.[2] He has published over 50 articles in academic journals and has written for The New York Times,[3][4] The Wall Street Journal,[5] and Harvard Business Review.[6][7] More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind[8] are in print in over 35 countries.
Jonah Berger | |
---|---|
Born | Washington, D.C. |
Alma mater | |
Occupations |
|
Known for | Contagious: Why Things Catch On
The Catalyst: How To Change Anyone's Mind Invisible Influence: The Hidden Forces that Shape Behavior |
Website | http://jonahberger.com/ |
Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for organizations like Apple Inc., Google,[8] Nike, Amazon, GE, 3M, and the Gates Foundation.[9]
Berger grew up in Washington, D.C., and Chevy Chase, Maryland, and attended the magnet program at Montgomery Blair High School in Silver Spring.[10] He attended Stanford University and earned a B.A. in Human Judgment and Decision Making in 2002 and a Ph.D. in marketing from Stanford’s Graduate School of Business in 2007.[11] Berger writes about psychology, marketing, social influence, and virality as a LinkedIn influencer.[12]