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Joseph Claude Sinel

Summary

Joseph Claude Sinel FIDSA (27 September 1889 – 27 January 1975) also known as Jo Sinel or "Auckland Jo", was a pioneering New-Zealand-born American industrial designer. Referred to in his lifetime and since as the father of American industrial design,[13][14][15] he established what many regarded as the country's first industrial design practice.[16]

Joseph Claude Sinel
In New York: The re-designed Sinel, 1936
Born(1889-09-27)27 September 1889
Auckland, New Zealand
Died27 January 1975(1975-01-27) (aged 85)
Alameda, California, United States[1]
Resting placeKerikeri, Northland,
New Zealand[2]
NationalityBritish: New Zealand
CitizenshipUnited States, 1945–[3]
Alma materAuckland Technical College
OccupationIndustrial Designer
Notable workProduct
  • Remington typewriter
  • International Ticket Scale Corporation weighing scale [4]
  • Dictograph Acousticon Model 28[5]
  • Davis–Hardoll gasoline dispenser[6]
  • Folmer Graflex studio camera and stand
  • Dietz Streamline Monarch,[7] Little Wizard and D-Lite lanterns[8]
  • Toastmaster 1B6 automatic toaster[9]
  • Marchant calculator Figuremaster[10]

Interiors

  • Offices: International Ticket Scale Corp.

Exhibition

Spouse
Genevieve Blue
​
(m. 1926)​
[12]
RelativesJoseph Sinel (great-uncle)

Early life and education edit

Sinel was born in Auckland, New Zealand, son of Thomas Edwin Sinel (1861–1928) and Eliza Janice Motion (1856–1926); one of some eleven siblings. His father, born at Saint Helier, Jersey, was then working as Tally Clerk at Queen Street wharf, progressing to prominence on the waterfront as the representative of various overseas shipping companies.[17]

Sinel once said it was Thomas Umfrey Wells, headmaster of Richmond Road School and exceptional educator, who advised him to become an "artist".[18][19] After leaving school, in about 1904 he set out on that path with work in the art department of Wilson & Horton, lithographers and publishers of The New Zealand Herald, for some five years, as well as training through the art and design course at Auckland Technical College. There, without any definite thoughts on design at that point, he studied under the British industrial artist, Harry Wallace, who'd emigrated from England to take up appointment as an instructor at the college in 1904.[18][20][21] Wallace had designed mass-production pottery, worked on staff at the Wedgwood Institute, Staffordshire, and exhibited at the Royal Academy of Arts.[18][22][2] At college, examinations in science and art were carried out in connection with the Board of Education, South Kensington, London, (South Kensington system) through which Sinel gained first-class passes in drawing in 1908 and 1909, and in design in 1910.[23][24] It is also commonly understood that he attended Elam School of Art.[2]

Career edit

After Wilson & Horton, Sinel freelanced in Wellington and Christchurch, then upon returning to Auckland, established a "commercial art and design" practice in Shortland Street.[2] A split in the Auckland Society of Arts at the September 1911 meeting induced a few members, including Sinel, to resign[25] and form the new Auckland Arts and Crafts Club in May 1912,[26] where he exhibited work at their first annual exhibition held at the Auckland Society of Arts' gallery that year.[27] A surviving presentation drawing depicting his design for a hand-cranked Auckland street directory is thought to be from this period.[2]

Travels edit

Sinel appears to have left Auckland on the SS Maheno for Sydney, Australia, in January 1914,[28] where he took to a life of subsistence as a sheep shearer, harvest-hand and rabbitter.[18] Soon after the outbreak of the Great War, he left Australia for Britain, from Sydney employed as a trimmer on the SS Rimutaka on 5 January 1915, to Liverpool on 8 March 1915.[29] Walking through England and Scotland, he worked as a designer of printed tin box forms for Hudson Scott & Sons of Carlisle, and as a commercial artist for the highly regarded London commercial artists and advertising agencies, Carlton Studios and Charles F. Higham Limited. Higham's clients included Goodrich Tires, His Master's Voice and the British government.[18] Though six of his brothers had enlisted in the Samoa Expeditionary Force and New Zealand Expeditionary Force, Wilfred Sinel DSO attaining the rank of Lieutenant Colonel, his own attempt to enlist in Kitchener's Army was unsuccessful.[30] Instead, he served part of the war as an able seaman in the British Mercantile Marine.[18]

Back in New Zealand and Australia, Sinel worked as an art director and commercial artist mostly on campaigns promoting American products[18] until, on 24 August 1918, he shipped out of Sydney on RMS Niagara for Vancouver, touched at Seattle and, amidst the Spanish influenza pandemic and its precautions, entered the United States at San Francisco.[31][32] He'd visited San Francisco before.[18]

United States edit

Harold von Schmidt took him on staff at the advertising firm of Foster & Kleiser, creating posters and billboard advertising then booming to fill any vacant space in town, and working alongside the notable artists and designers von Schmidt, Maynard Dixon, Maurice Del Mue, Roi Partridge, Charles Stafford Duncan, Judson Starr and Otis Shepard.[18] When von Schmidt left Foster & Kleiser, Sinel left too, and along with Maynard Dixon, David Hendrickson, Judson Starr, set up Advertising Illustrators,[33] an independent group producing art for the various San Francisco advertising agencies, including Foster and Kleiser. The group did well for four years.

At some point, Sinel, along with Del Mue, took time-out to explore the Sierra Nevada mountains, where he built a log cabin at Susie Lake, then, as winter closed in, returned to San Francisco and several job offers.[34]

In 1919 he was appointed as head of the art department at First National Pictures in New York.[35] With the firm's publicity department in mid-June 1920, and having fitted out an automobile painted with graphics advertising the company's movies on the sides, he and Matthew Singer set off on a tour for a greater part of the year, traveling across the United States from Broadway and 42nd Street to the Truckee woodlands, California, promoting, in a semi-official capacity, the firm's sub-franchising plan.[36]

Returned to San Francisco he was employed on lettering by the advertising agency H.K. McCann Company,[37] taught design and lettering at the California School of Arts and Crafts for Frederick Meyer in 1921–1922,[34] produced book illustrations and designs for the San Francisco publishers Edwin and Robert Grabhorn, the Grabhorn Press, established in 1920,[38] [39] then, for some five weeks, was an art director for Charles Corbett Ronalds, who'd established Ronalds Press and Advertising Agency Limited in Montreal, Canada, in 1918–19.[34]

Sinel moved on to New York City in about 1923, where he started his own industrial design company. In 1936, he returned to the San Francisco Bay Area where he taught industrial design at the Rudolph Schaeffer School of Design.[40]

Sinel claimed to have designed everything from "ads to andirons and automobiles, from beer bottles to book covers, from hammers to hearing aids, from labels and letterheads to packages and pickle jars, from textiles and telephone books to toasters, typewriters and trucks." Although he is perhaps best remembered for his designs of industrial scales, typewriters, and calculators, he also designed trademarks for businesses such as the Art Institute of Chicago, created book jackets for Doubleday, Knopf, and Random House, and for many years designed publications for Mills College. He taught design in a number of schools in the United States, and in 1955 became one of the fourteen founders of the American Society of Industrial Designers (which later merged with other organizations to form the Industrial Designers Society of America).

Sinel is sometimes said to have coined the term "industrial design" around the 1920s in the USA, though he first applied it there in relation to his professional work in 1919.[41][42][43] Sinel denied the paternity of this term in an interview in 1969.

"... that's the same time [1920] that I was injecting myself into the industrial design field, of which it's claimed (and I'm in several of the books where they claim) that I was the first one, and they even say that I invented the name. I'm sure I didn't do that. I don't know where it originated and I don't know where I got hold of it."[14]

The term was in use in by engineers, designers and artists in industrial nations in the 1840s.[44][45][46][47] Florence Elizabeth Cory had founded the Original School of Industrial Design for Women in New York City in 1881.[48] In 1891, American industrial designers were amongst others petitioning Secretary of the Treasury Foster to remove an embargo on foreign art, photographic and musical publications.[49] The US Patent Office's first use of the term "industrial designer" appeared in 1913 as a synonym for "art in industry."[50]

Gallery edit

  •  
    International Ticket Scale Corporation Model S scale, 1927
    The Wolfsonian
  •  
    Dictograph Acousticon Silver Anniversary Model 28 carbon hearing aid case, 1928
  •  
    Dictograph Acousticon Silver Anniversary Model 28 carbon hearing aid and case, 1928
  •  
    Dictograph Acousticon Silver Anniversary Model 28 instruction booklet, 1928
  •  
    Cover design for The Colophon: A Book Collectors' Quarterly, May 1930
  •  
    Cover design for Advertising Arts, March 1933

Publications edit

  • US Patent 1479328, Joseph C. Sinel, "Improvements in Boxes", issued 1924-1-1 
  • Sinel, Joseph Claude (1924). A Book of American Trade-Marks and Devices. New York: Alfred A. Knopf.
  • Sinel, Joseph Claude (1 May 1929). "Modern Industrial Design". Advertising & Selling. 13. Advertising and Selling Publishing Company, Inc.: 21.
  • Sinel, Joseph Claude (9 July 1930). "What Is the Future of Industrial Design? Our Questions: Joseph Sinel's Answers". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 17–18 – via International Advertising & Design Database.
  • Sinel, Joseph Claude (September 1932). "Designing a Salt Package". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 32 – via International Advertising & Design Database.
  • Sinel, Joseph Claude (March 1933). "Artistic Abuse of the Plastics". Plastic Products. 9 (1). New York: Plastics Publications, Inc.: 13.
  • Sinel, Joseph Claude (March 1938). "Importance of Design in Layout". Industrial Marketing. Vol. 23, no. 3. Chicago: Advertising Publications, Inc. pp. 24–25, 57.
  • Sinel, Joseph Claude (1949). Newspaper Advertising Annual. Claremont, California: Saunders Press.

Bibliography edit

  • Anonymous (January 1933). "New Trends in the Arts". Survey Graphic. Vol. 22, no. 1. New York: Survey Associates, Inc. pp. 37–41.
  • Anonymous. Attrib. George Nelson (February 1934). "Both Fish and Fowl" (PDF). Fortune. Vol. 9, no. 2. New York: Time Inc. pp. 40–43, 88, 90, 94, 97–98.
  • Arens, Egmont (January 1931). "Package Engineering". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 13–20 – via International Advertising & Design Database.
  • Calkins, Earnest Elmo (September 1931). "The Dividends of Beauty". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 13–18 – via International Advertising & Design Database.
  • Bel Geddes, Norman (January 1931). "Designing the Office of Today". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 47–51 – via International Advertising & Design Database.
  • Frank, Robert; Berstl, N (March 1930). "Joseph Sinel". Gebrauchsgraphik: International Advertising Art. 7 (3). Berlin: Phönix Illustrationsdruck und Verlag GMBH: 24–29.
  • Holub, Leo (19 May 2003). "Oral history interview with Leo Holub, 1997, July 3 (transcript)" (Interview). Interviewed by Karlstrom, Paul. Washington DC: Smithsonian Institution: Archives of American Art. pp. 8–11.
  • Hollister, Paul Merrick, ed. (1930). American Alphabets. New York: Harper & Brothers. pp. 105–114.
  • Jackson, Gifford (February 1977). "Right in your eye and in your eye right". Designscape (88). Wellington: New Zealand Industrial Design Council.
  • Jackson, Gifford (April–September 2003). "Right in your eye and in your eye right". ProDesign (53). Auckland: Associated Group Media.
  • Seitlin, Percy (June 1936). "Joseph Sinel—Artist to Industry". PM: An Intimate Journal for Production Managers, Art Directors and Their Associates. 2 (10). New York: P.M. Publishing Co.
  • Sinel, Joseph (1972). "Jo Sinel: Father of American Industrial Design" (Interview). Interviewed by Harper, Robert. California College of Arts and Crafts. p. 24 – via Sinel Collection, California College of Arts and Crafts.
  • Smythe, Michael (2011). New Zealand by Design: A History of New Zealand Product Design. Auckland: Random House. pp. 94–99.
  • Teague, Walter Dorwin (July 1932). "Machine Age Aesthetics". Advertising Arts. New York: Advertising and Selling Publishing Company, Inc.: 7–12 – via International Advertising & Design Database.
  • Watson, Ernest (15 April 1933). "A Beauty Expert at Work: The Place of the Engineering Designer in Industry". Scholastic. Vol. 22, no. 6. Pittsburgh: Scholastic Corporation. pp. 26–27.

References edit

  1. ^ "Joseph C Sinel, 27 Jan 1975", California Death Index, 1940–1997, Department of Public Health Services, Sacramento, retrieved 27 September 2021 – via FamilySearch
  2. ^ a b c d e Smythe, Michael (2011). New Zealand by Design: A History of New Zealand Product Design. Auckland: Random House. pp. 94–99.
  3. ^ "Joseph Claude Sinel, 1945", California, Northern U.S. District Court Naturalisation Index, 1852–1989 – via FamilySearch
  4. ^ US Patent D78592, Joseph Sinel, "Design for a Weighing-Scale Casing", issued 1929-5-21, assigned to International Ticket Scale Corporation, of New York, N.Y. 
  5. ^ "Carbon Hearing Aids: 1900–1939: Acousticon Model 28 (Silver Seal Symphonic) Carbon Hearing Aid". The Hearing Aid Museum. Retrieved 13 October 2021.
  6. ^ US Patent D84857, Joseph Sinel, "Design for a Gasoline Dispenser Casing", issued 1931-8-11 
  7. ^ US Patent D101112, Ruth Gerth & Joseph Sinel, "Design for a Lantern or Similar Article", issued 1936-9-8, assigned to R.E. Dietz Company, New York, N.Y. 
  8. ^ US Patent D101113, Ruth Gerth & Joseph Sinel, "Design for a Lantern or Similar Article", issued 1936-9-8, assigned to R.E. Dietz Company, New York, N.Y. 
  9. ^ "De Luxe Hospitality Tray by Toastmaster". The Glens Falls Times. Vol. 58, no. 275. 22 November 1937. p. 16.
  10. ^ US Patent D165557, Joseph C. Sinel, "Calculating Machine", issued 1951-12-25, assigned to Marchant Calculating Machine Company, California 
  11. ^ "Australia's £21,000 at The Golden Gate San Francisco Fair". The Mail (Magazine Section). Vol. 27, no. 1, 375. Adelaide, South Australia. 1 October 1938. p. 1. Retrieved 30 September 2021 – via National Library of Australia.
  12. ^ "Joseph Sinel and Genevieve Blue, 20 Oct 1926", New York, New York City Marriage Records, 1829–1940, retrieved 28 September 2021 – via FamilySearch
  13. ^ "Advertising Men Slate Top Speakers". The Tustin News. Vol. 35, no. 10. 16 January 1958. p. 5.
  14. ^ a b Sinel, Joseph (1972). "Jo Sinel: Father of American Industrial Design" (Interview). Interviewed by Harper, Robert. California College of Arts and Crafts. p. 24 – via Sinel Collection, California College of Arts and Crafts.
  15. ^ Holub, Leo (19 May 2003). "Oral history interview with Leo Holub, 1997, July 3 (transcript)" (Interview). Interviewed by Karlstrom, Paul. Washington DC: Smithsonian Institution: Archives of American Art.
  16. ^ "Joseph Claude Sinel, 1889–1975". Industrial Design. Vol. 22, no. 3. United States: Design Publications. May–June 1975. p. 8.
  17. ^ "Death of Mr. T. E. Sinel". Auckland Star. Vol. 59, no. 37. 14 February 1928. p. 8.
  18. ^ a b c d e f g h i Seitlin, Percy (June 1936). "Joseph Sinel—Artist to Industry". PM: An Intimate Journal for Production Managers, Art Directors and Their Associates. 2 (10). New York: P.M. Publishing Co.: 3–14.
  19. ^ "Obituary". The Press. Vol. 85, no. 25999. 30 December 1949. p. 6.
  20. ^ "Auckland Technical College". Auckland Star. Vol. 37, no. 299. 22 December 1906. p. 6.
  21. ^ "Auckland Technical School". Auckland Star. Vol. 35, no. 29. 3 February 1904. p. 2.
  22. ^ Platts, Una (1980). Nineteenth Century New Zealand Artists: A Guide and Handbook (PDF). Christchurch: Avon Fine Prints Limited. pp. 224–245.
  23. ^ "Science and Art". Auckland Star. Vol. 39, no. 5. 6 January 1908. p. 4.
  24. ^ "South Kensington Examinations". Auckland Star. Vol. 41, no. 6. 7 January 1910. p. 3.
  25. ^ "Split in Art Society: The Old Council Thrown Out". New Zealand Herald. Vol. 48, no. 14798. 29 September 1911. p. 6.
  26. ^ "Arts and Crafts Club". The New Zealand Herald. Vol. 49, no. 14993. 15 May 1912. p. 5.
  27. ^ Ann, Calhoun (2000). The Arts & Crafts Movement in New Zealand, 1870-1940: Women Make Their Mark. Auckland: Auckland University Press. p. 207, n. 82. ISBN 9781869402297.
  28. ^ "Shipping: Passengers for Sydney". The Auckland Star. Vol. 45, no. 10. 12 January 1914. p. 4.
  29. ^ "Agreement and Account of Crew. Foreign-going Ship", Crew List Document for Vessel 'Rimutaka'. Official Number: 111355, Board of Trade, pp. 12–13, 1 April 1915 – via National Maritime Museum
  30. ^ "The Auckland Star". Vol. 48, no. 33. 7 February 1917. p. 4.
  31. ^ List or Manifest Alien Passengers for the United States: Seattle, Washington SS Niagara. Passengers Sailing from Sydney, August 24th, 1918 – via FamilySearch
  32. ^ "Shipping". Evening Post. Vol. 96, no. 58. 5 September 1918. p. 6.
  33. ^ Reed, Walt (1972). Harold von Schmidt Draws and Paints the Old West. Flagstaff, Arizona: Northland Press. p. 35.
  34. ^ a b c Gantz, Carroll (2014). Founders of American Industrial Design. Jefferson, North Carolina: McFarland & Company, Inc. pp. 26–28. ISBN 9780786476862.
  35. ^ "News of the Film World". Variety. Vol. 26, no. 10. 31 October 1919. p. 56.
  36. ^ "First National Men Motor to West". Motion Picture News. Vol. 22, no. 1. New York: Motion Picture News, inc. 26 June 1920. p. 75.
  37. ^ Bell, Robert Eugene (1974). History of the Grabhorn Press (PhD). University of California, Berkeley. p. 41.
  38. ^ Rorty, James (1922). What Michael Said to the Census-Taker. San Francisco: Edwin Grabhorn.
  39. ^ Everts, Truman (1923). Thirty-seven Days of Peril: A Narrative of the Early days of the Yellowstone. San Francisco: Edwin and Robert Grabhorn, and James McDonald.
  40. ^ "Art Calendar". California Arts & Architecture. George Oyer, Western States Publishing Company, Inc. January 1936. pp. 8, 10.
  41. ^ Cheney, Sheldon; Cheney, Martha Candler (1936). Art and the Machine. New York: Whittlesey House. p. 55.
  42. ^ Pulos, Arthur J. (June 1966). "Consultant Design: A Retrospective View". Industrial Design. Vol. 13, no. 6. United States: Design Publications. pp. 32–37.
  43. ^ Ferebee, Ann (1970). A History of Design from the Victorian Era to the Present. New York: Van Nostrand Reinhold Company. p. 97.
  44. ^ "Dyce's Report to the Board of Trade, on Foreign Schools of Design for Manufacture". The Art-Union: A Monthly Journal of the Fine Arts. 2 (20). London: William West: 144–143. 15 September 1840.
  45. ^ Tudot, Edmond (1841). Éléments de Dessin Industriel Formant un Cours de Design Linéaire et de tracé Géométrique. Paris: Carilian-Goeury et Vr Dalmont.
  46. ^ Armengaud, Jacques-Eugène; Armengaud, Charles A.; Amouroux, Jules (1848). Nouveau Cours Raisonné de Dessin Industriel Appliqué Princeparlement a la Méchanique et a l'Architechure. Paris: L. Mathias (Augustin).
  47. ^ Armengaud, Jacques-Eugène; Armengaud, Charles A.; Amouroux, Jules (1853). The Practical Draughtsman's Book of Industrial Design: Forming a Complete Course of Mechanical, Engineering, and Architectural Drawing. Translated by Johnson, William. London: Longman, Brown, Green, and Longmans.
  48. ^ "Free Scholarships". The Argus. 14 August 1898. p. 11.
  49. ^ "Untitled". The Sun. Vol. 59, no. 28. 28 September 1891. p. 6 – via NYS Historic Newspapers.
  50. ^ "Industrial Designers Society of America (IDSA) Records: Biographical History". Syracuse University Libraries: Special Collections Research Center. Retrieved 4 November 2021.

External links edit

  • IDSA: Joseph Claude Sinel, FIDSA
  • CCA Libraries: Joseph C. Sinel Collection
  • The Doctor Leslie Project: PM / A-D, Designers & Artists Contributors, 1934-1942
  • NZEDGE.COM: Joseph Sinel
  • FamilySearch
  • A book of American trade-marks & devices - at the Internet Archive

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