Summary
PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets[2] in Indonesia, Malaysia, the Philippines, and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono.[1] In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.[1]
 | |
| Kebab Turki Baba Rafi | |
| Company type | Subsidiary |
| Industry | Kebab shop |
| Founded | 2003 (original) 2005 (franchise) |
| Founders |
|
| Headquarters | Pondok Labu, Cilandak, South Jakarta, Indonesia |
Number of locations | 1,300+ (2022) |
Area served | |
| Products | Kebabs, hamburgers, sandwiches, roti canai, drinks, kripik, frozen foods |
| Parent | Baba Rafi Enterprise |
| Website | www |
An outlet is operated either by a franchisee or by the corporation itself.[3] It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets.
Kebab Turki Baba Rafi primarily sells doner kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripik, roti canai, and frozen foods.[4][5]
The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.
History edit
The business began in 2003, with a cart operated by husband and wife team Nilam Sari and Hendy Setiono at Nginden Semolo Street in Surabaya, Indonesia. They built the business inspired by a journey to Qatar and the many sellers of Turkish-style doner kebab or shawarma. The "Baba Rafi" name was taken from Arabic word, "baba" meaning father, and "Rafi" is inspired from their first child's name, Rafi Darmawan.
In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines.[6] Later, Kebab Turki Baba Rafi has continued its expansion into Singapore, Brunei, China, Sri Lanka, the Netherlands,[7] Hong Kong, Bangladesh,[8] and India.[9] The company imports around 200 tonnes (200 long tons; 220 short tons) of halal-certified meat from New Zealand every three months.[7]
Headquarters edit
The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.
References edit
- ^ a b c Foo, Vivian (25 April 2017). "World's biggest kebab chain Baba Rafi in talks to divest large stake - Reuters". Reuters. Archived from the original on 3 January 2019. Retrieved 2019-01-03.
- ^ "Kebab Turki Baba Rafi | The World's Biggest Kebab Chain". Babarafi.com (in Indonesian). Archived from the original on May 21, 2022. Retrieved May 10, 2022.
- ^ Rachmadi, B.N. (2007). Franchising - Membedah Tawaran Franch (in Indonesian). Gramedia Pustaka Utama. p. 84. ISBN 978-979-22-2762-8. Retrieved December 16, 2017.
- ^ "Kebab franchise plans to open 200 more outlets in next five years - SME - The Star Online". www.thestar.com.my. Archived from the original on 9 March 2017. Retrieved 16 December 2017.
- ^ "How digital fuelled Baba Rafi's globalisation". 7 January 2016. Archived from the original on 22 September 2020. Retrieved 16 December 2017.
- ^ "Kebab Baba Rafi Rambah Malaysia dan Filipina - Suara Pembaruan". Archived from the original on 24 September 2015. Retrieved 16 December 2017.
- ^ a b "World's biggest kebab chain, Baba Rafi, could be coming to NZ". Stuff. August 26, 2015. Archived from the original on December 22, 2017. Retrieved December 16, 2017.
- ^ Slay, Widiyabuana (June 20, 2013). "Bisnis Kebab Baba Rafi Dirintis Pemuda 19 Tahun asal Surabaya". Tribunnews.com (in Indonesian). Archived from the original on May 29, 2020. Retrieved May 10, 2022.
- ^ Supriyanto, Yudi (December 14, 2020). "Waralaba Kebab Baba Rafi Ekspansi ke India". Bisnis.com (in Indonesian). Archived from the original on July 19, 2022. Retrieved May 10, 2022.
External links edit
- Official website
