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Lion Air Group

Summary

PT Lion Group, doing business as Lion Air Group, is a privately owned, airline holding company, based in Indonesia.[1] The group consists of several airlines from Southeast Asia, currently Lion Air, Wings Air, Batik Air, Batik Air Malaysia, Thai Lion Air, and Super Air Jet. The Lion Air Group primarily competes with the Malaysian-based low-cost carrier, AirAsia and domestic competitor and national airline Garuda Indonesia.

PT Lion Group
Lion Air Group
Company typePrivate
IndustryAirline
Founded15 November 1999; 24 years ago (1999-11-15)
Headquarters
Lion Air Tower, Jakarta
,
Indonesia
Key people
SubsidiariesAirlines:

Other services:

Website
  • www.lionair.co.id/en/home (Lion Air Indonesia)
  • www.batikair.com (Batik Air Indonesia)
  • www.superairjet.com (Super Air Jet)
  • www.lionairthai.com (Lion Air Thai)
  • www.malindoair.com (Malindo/Batik Air Malaysia)

History edit

The airline group is founded on the success of Lion Air, which was founded in 1999. With the growth of aviation and travel within Indonesia, Lion Air founded Wings Air in 2003, a regional carrier wholly owned by Lion Air.

Regional expansion edit

With the expansion of regional rival AirAsia into the Indonesian aviation market, the Lion Group established Malindo Air in 2012, to compete with AirAsia in the Malaysian aviation market.[2] The airline's name derived from a combination of the countries Malaysia and Indonesia.

Local competition from national airline Garuda Indonesia also arose in 2012, as Garuda announced intentions to form an off-shoot of its Citilink brand into its own low-cost carrier. Further intentions to expand Citilink were announced, such that it could compete with Lion Air in the domestic low-cost travel market.[3] In response, Lion Group announced a full-service competitor to Garuda Indonesia in the form of Batik Air.[4][5]

To further expand into the region, Lion Air announced its intention to launch Thai Lion Air, based in Bangkok, Thailand. This would allow the group to further encroach on AirAsia's market share, as well as compete with local low-cost carrier Nok Air.[6][7]

In 2017, the Lion Air Group managed to surpass 50% market share domestically for the first time.[8]

In 2021, after the launch of Super Air Jet, rumors arose that the airline belonged to Lion Air Group after the airline was headed by Ari Azhari, a former General Manager of Services for Lion Air Group. The airline however rejected any claims of formal ties with Lion Air and its subsidiaries.[9][10][11]

Operations edit

The Lion Air Group are based in three different countries in Southeast Asia and have several operations, most of which are airlines.

 
A Lion Air Boeing 737-900ER at Ngurah Rai International Airport in Bali, Indonesia
 
A Wings Air ATR 72–500
 
A Batik Air Airbus A320 at Juanda International Airport in Surabaya, Indonesia
 
Super Air Jet Airbus A320-200 at Soekarno–Hatta International Airport
 
Malindo Air Boeing 737-800 at Soekarno–Hatta International Airport, Tangerang, Banten
 
A Thai Lion Air Boeing 737-900ER
Country Company Service
  Indonesia Lion Air Low-cost carrier
Wings Air Regional airline
Batik Air Full-service airline
Super Air Jet Low-cost carrier
Lion Bizjet Business jet charter
Lion Parcel Courier/Freight transport
Lion Hotel & Plaza Hospitality
  Malaysia Batik Air Malaysia Hybrid/medium service airline
  Thailand Thai Lion Air Low-cost carrier
Sources: [12][13]

Operators and fleet edit

Lion Air Group Fleet[14][15][16][17][18][19]
Aircraft In Service Operator
Airbus A320-200 105 Batik Air
Super Air Jet
Airbus A320neo 1 Batik Air
Airbus A330-300 10 Batik Air
Lion Air
Batik Air Malaysia
Airbus A330-900 8 Lion Air
Thai Lion Air
Airbus Helicopters EC135 1 Lion Bizjet
ATR 72-500 20 Wings Air
ATR 72-600 57 Wings Air
Batik Air Malaysia
Boeing 737-800 80 Lion Air
Batik Air
Batik Air Malaysia
Thai Lion Air
Boeing 737-900ER 67 Lion Air
Thai Lion Air
Boeing 737 MAX 8 17 Batik Air Malaysia
Boeing 737 MAX 9 4 Lion Air
Thai Lion Air
Hawker Beechcraft 900XP 2 Lion Bizjet

Subsidiary company edit

PT Lion Express
Lion Parcel
IndustryCourier
FoundedJakarta
(2013; 11 years ago (2013))
FoundersRusdi Kirana
HeadquartersIndonesia
Key people
Farian Kirana (Chief Executive Officer)
Number of employees
  1.037 (2020)
ParentLion Air
Websitelionparcel.com

Lion Parcel edit

PT. Lion Express also known as Lion Parcel is a subsidiary company of Lion Air Group, is the logistic company that serves nationwide and Asia. Their services is door-to-door delivery enhanced with Innovation and Technology.[20]

Environmental record edit

Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS (PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.[21][22][23]

Awards edit

  • Gold Predicate from Indonesian Contact Center Association (ICCA) during The Best Contact Center Indonesia 2021'2 event for category "The Best Digital Media"[24]
  • Impactful Digital Marketing Campaign of The Year for JAGOPACK, Marketeers Editor's Choice Award 2021.[25]
  • Industry Marketing Champion 2021 for the Logistics Sector, Marketeer of the Year 2021, MARKPLUS, INC.[26]

See also edit

References edit

  1. ^ "Lion Group PT - Company Profile". Bloomberg. Retrieved 19 April 2021.
  2. ^ Sithraputhran, Siva (11 September 2012). "Lion Air to launch Malaysia-based budget airline". Reuters. Retrieved 19 April 2021.
  3. ^ "Citilink regional expansion will further intensify competition between Garuda Indonesia and Lion Air". CAPA. 8 November 2012. Retrieved 19 April 2021.
  4. ^ "Competition between Indonesian market leaders Lion and Garuda to intensify as Batik Air launches". CAPA. 26 April 2013. Retrieved 19 April 2021.
  5. ^ Govindasamy, Siva (9 June 2012). "IATA: Lion's Batik Air to up the competition in Southeast Asia". FlightGlobal. Retrieved 19 April 2021.
  6. ^ Osman, Nurfika (2 November 2013). "Thai Lion plans large expansion to capture Asian market". The Jakarta Post. Retrieved 19 April 2021.
  7. ^ "Lion Air new Thailand affiliate plans late 2013 launch, providing new competition for AirAsia & Nok". CAPA. 24 September 2013. Retrieved 19 April 2021.
  8. ^ "Indonesia domestic airline market: rapid growth, rivalry intensifies". CAPA. 30 April 2018. Retrieved 19 April 2021.
  9. ^ Sari, Desi Intan (16 December 2022). Prasetya, Anggara Wikan (ed.). "6 Fakta Super Air Jet". Kompas.com (in Indonesian). Retrieved 23 March 2023.
  10. ^ Tirta (4 May 2021). "Lion Bantah, Super Air Jet Seberapa Super Maskapai Baru Ini?". CNBC Indonesia (in Indonesian). Jakarta. Retrieved 23 March 2023.
  11. ^ Persada, Gading (4 May 2021). Muliya, Deni (ed.). "Terbongkar! Ini Dia Sosok di Balik Super Air Jet, Maskapai Baru yang Bidik Konsumen Milenial". Kompas TV. Jakarta. Retrieved 23 March 2023.
  12. ^ Sakzewski, Emily (30 October 2018). "Who owns Lion Air and what do we know about its safety record?". ABC News. Retrieved 19 April 2021.
  13. ^ Kurniawan, Frendy (2 November 2018). "Konglomerat Kusnan & Rusdi Kirana: Bisnis dan Politik Lion Air". tirto.id (in Indonesian). Retrieved 19 April 2021.
  14. ^ "Lion Air fleet details". Airfleets.net. Retrieved 19 April 2021.
  15. ^ "Wings Air fleet details". Airfleets.net. Retrieved 19 April 2021.
  16. ^ "Batik Air fleet details". Airfleets.net. Retrieved 19 April 2021.
  17. ^ "Malindo Air fleet details". Airfleets.net. Retrieved 19 April 2021.
  18. ^ "Thai Lion Air fleet details". Airfleets.net. Retrieved 19 April 2021.
  19. ^ "About". Lion Bizjet. Retrieved 23 March 2023.
  20. ^ "Lion Parcel". Tech in Asia. Tech in Asia. Retrieved 7 December 2021.
  21. ^ "Kerja Sama dengan GESITS, Lion Parcel Dorong Penerapan Praktik Bisnis Berkelanjutan" (in Indonesian). Kontan. 14 October 2021. Retrieved 14 December 2021.
  22. ^ Rohman, Chairul. "Motor listrik GESITS jadi armada antar paket Lion Parcel" (in Indonesian). No. 14 October 2021. Antara News. Retrieved 14 December 2021.
  23. ^ Silfia, Imamatul (14 October 2021). "Dukung Keberlanjutan Lingkungan, Lion Parcel Gunakan Kendaraan Listrik GESITS". Wartaekonomi. Retrieved 14 December 2021.
  24. ^ "Terus Berinovasi, Lion Parcel Menangkan Penghargaan The Best Digital Media Pada The Best Contact Center Indonesia 2021". Kontan. Retrieved 4 February 2022.
  25. ^ Hamdhi, Akmalal (30 June 2022). Winarto, Yudho (ed.). "Lion Parcel Sukses Meraih Penghargaan Marketeers OMNI Brands of The Year 2022". Kontan (in Indonesian). Jakarta. Retrieved 23 March 2023.
  26. ^ "Pimpinan Kami". Lion Parcel (in Indonesian). Retrieved 23 March 2023.

External links edit

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