Lola Visual Effects (or simply Lola) is a company that provides computer generated (CG) effects on live action photography for feature films, episodics, and streaming content.  Lola was founded in January 2004 and is owned and operated by the founders—Edson Williams and Thomas Nittmann. Headquarters are located in Los Angeles with subsidiaries in New York City, New Orleans, and London. Lola was the first visual effects company to offer digital cosmetic enhancements to alter an actor's on-screen film appearance; the service is similar to "photoshopping" a still image of a person but significantly more complex as there are multiple frames, actor movement, lighting changes, and camera moves. In 2006, Lola completed the first digital age reduction on Magneto and Professor X on the feature film X-Men: The Last Stand.