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Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1][2][3]
Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany,[5] sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo.[6][7]
Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010.[8]
2012–18: Marketo Acquisitionsedit
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[9] In November 2012, Marketo introduced LaunchPoint, an app and service network for the “marketing nation” of technology partners and professional service providers.[10]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[11][12] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[13]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[14] and the acquisition was completed in August 2017.[15][16] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[17] In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.[18] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[19] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[20][21]
Gartner Magic Quadrant for CRM Lead Management 2017[31]
Referencesedit
^ abOdden, Lee (2012-04-17). Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. John Wiley & Sons. p. 18. ISBN 9781118167779. marketo.
^Rampton, John (20 November 2017). "7 Marketing Automation Tools That Could Change Your Small Business". Retrieved 28 November 2017.
^Wolenik, Marc (2014-04-25). Microsoft Dynamics CRM 2013 Unleashed. Sams Publishing. ISBN 9780133518375.
^"Adobe gets its company, snaring Marketo for $4.75 billion". TechCrunch. 20 September 2018. Retrieved 2019-10-23.
^"Marketo, Led by Former Epiphany Executives, Looks to Shake Up Marketing Automation". PRNewswire. Archived from the original on November 16, 2017. Retrieved May 21, 2007.
^Tater, Mohit (2020-02-13). "Understanding The Real Meaning Behind Your Question What Is Marketo". Entrepreneurship Life. Retrieved 2022-02-23.
^Seligman, James (2020-02-17). artificial Intelligence / Machine Learning In Marketing. Lulu.com. ISBN 978-0-244-56388-2.
^O'Neill, Sarah. "The History of Marketo". www.martechalliance.com. Retrieved 2022-02-23.
^"Marketo Buys Social Social Marketing App Developer Crowd Factory". techcrunch.com. 18 April 2012. Retrieved April 18, 2012.
^"Marketo Offers Launchpoint, an App and Services Network for the Marketing Nation". techcrunch.com. 14 November 2012. Retrieved November 14, 2012.
^"SEC: Marketo, Inc". sec.gov. Retrieved April 2, 2013.
^Geron, Tomio (May 17, 2013). "Marketo Shares Pop More Than 50% In IPO". Forbes. Retrieved 23 May 2013.
^"Marketo's $20M buy of Insightera shows marketing automation software land grab continues". GigaOM Media. 12 December 2013. Retrieved December 13, 2013.