Michael Sievert is an American business executive, currently the president and chief executive officer (CEO) of T-Mobile US, and a member of the company's board of directors.[5][6][7] In November 2019, |T-Mobile announced that Sievert would be promoted from chief operating officer (COO) to CEO in May 2020 when John Legere stepped down.[5] Sievert took control a month earlier than planned, on April 1, 2020, the same day T-Mobile closed its merger with Sprint.[8]
Mike Sievert | |
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Born | [1][2][3] Canton, Ohio, U.S. | May 10, 1969
Education | University of Pennsylvania (BA) |
Employer | T-Mobile US |
Title | Chief executive officer (CEO) |
Term | April 1, 2020 – present |
Board member of | Starbucks[4] |
Website | Mike Sievert on Twitter |
Sievert was born in Canton, Ohio. At age 10, he became a paper carrier for The Repository, using his earnings to buy a Radio Shack TRS-80 and, later, a Commodore 64. He graduated from GlenOak High School in 1987[6] and received a bachelor's degree in economics from the Wharton School of the University of Pennsylvania in 1991.[9][10]
Sievert started his career at Procter & Gamble,[6] where he oversaw brands such as Pepto-Bismol and Crest.[11] He subsequently worked at IBM[6] and Clearwire.[12] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[13][14] and CEO of tablet gaming company Discovery Bay Games.[15] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.[16] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[17][13] In 2008 he co-founded Switchbox Labs,[16] a startup acquired by Lenovo in 2009.[18] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[19]
Sievert became COO of T-Mobile in 2015,[20] then became the company's president in 2018.[7][21] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[22] with a focus on no overage charges,[11] no contracts, unlimited data, and other offerings.[23] In April 2020, Sievert succeeded Legere as CEO of T-Mobile.[8] Under Sievert's leadership, T-Mobile surpassed 100 million total customers,[24] and created the first nationwide standalone 5G network in the U.S.[25][26] Sievert has declared his strategy of focusing on dominating in 5G, saying “We’re making the rules for the 5G era because we’re way ahead — and I mean miles ahead."[27]
In October 2017, he joined the board of Canadian company Shaw Communications.[28]
In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire both Ultra Mobile and Mint Mobile.[29]
In January 2024, Starbucks added Sievert to its board of directors.[4]
In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"[30][31] Sievert also published an open letter about T-Mobile's diversity, equity and inclusion programs.[32]
Sievert is married[33] and has two adult sons. He lives in Kirkland, Washington.
In his seven years at T-Mobile, the 49-year-old executive ran the "uncarrier" campaign, which featured no contracts, unlimited data plans and free taco Tuesdays.
Mike Sievert on Twitter