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Mixpanel

Summary

Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

Mixpanel
Original author(s)Suhail Doshi
Tim Trefren
Developer(s)Mixpanel
Initial release2009; 15 years ago (2009)
TypeAnalysis, web analytics, cohort analysis
Websitemixpanel.com

Data collected is used to build custom reports and measure user engagement and retention.[1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

History edit

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.[4] Doshi credits Levchin for Mixpanel's survival and subsequent success.[5]

Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[6]

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[7]

Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.

In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics.[8]

References edit

  1. ^ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012.
  2. ^ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned". Forbes.
  3. ^ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
  4. ^ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
  5. ^ Kim, Eugene (March 2015). "How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup". Business Insider. Archived from the original on 12 Jun 2023.
  6. ^ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. Retrieved 3 December 2020.
  7. ^ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Retrieved 2018-04-24.
  8. ^ Miller, Ron (May 2, 2023). "Mixpanel moves into marketing data with its latest product". TechCrunch. Retrieved July 5, 2023.

General references edit

  • Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". The Wall Street Journal. Retrieved September 20, 2016.
  • Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". TechCrunch. Retrieved September 20, 2016.
  • Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53–. ISBN 978-1-78528-535-6. (subscription required)

External links edit

  • Official website
  • Scandic Fusion