Mornflake Knowpia

Mornflake
Industry	Food
Founded	Cheshire, England (1941)
Founder	Philip Lea
Headquarters	Crewe, England
Number of locations	2 production sites
Key people	John Lea – owner
Products	Breakfast cereal, oats
Website	www.mornflake.com

Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.

History edit

The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.^[1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors.^[2]

Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C.^[3] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24.^[4]

Products edit

Porridge oats edit

Creamy Superfast Oats
Gluten Free Jumbo Oats
Gluten Free Porridge Oats
Organic Superfast Oats
Organic Oats
Scottish Jumbo Oats
Whole Jumbo Oats

Oatbran edit

Nuts & Seeds Heart Healthy Oatbran Granola
Original Heart Healthy Oatbran
Original Heart Healthy Oatbran Flakes
Very Berry Heart Healthy Oatbran Flakes

Oatmeal edit

Stoneground Oatmeal Fine (Grade 40)
Stoneground Oatmeal Medium (Grade 70)
Steel Cut Oatmeal Coarse

Muesli edit

Crispy Muesli Fruity
Crispy Muesli Date & Fig
Crispy Muesli Fruit, Nut & Seed
Crispy Muesli Nutty
Classic Muesli Fruit
Classic Muesli Fruit & Nut
Original Heart Healthy Oatbran Flakes
No Added Sugar Swiss Style Muesli

Granola edit

Crunchy Granola Hawaiian
Crunchy Granola Orchard
Crunchy Granola Original
Nuts & Seeds Heart Healthy Oatbran Granola
Classic Muesli Fruit
Classic Muesli Fruit & Nut
Original Heart Healthy Oatbran Flakes
No Added Sugar Granola Fruit, Nut & Seed
No Added Sugar Granola Simply Oat

Porridge sachets edit

Instant Porridge Golden Syrup Sachets
Instant Porridge Original Sachets

Breakfast cereal edit

Chocolatey Squares

References edit

^ "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Retrieved 17 April 2021.
^ BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
^ Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
^ "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.