NDTV Prime was an Indian information and entertainment channel owned by NDTV. It was launched on 5 June 2017. Prior to the launch, NDTV transferred their business from profit to regular business and finance segments on NDTV 24x7.^[2]

NDTV Prime was available 24 hours a day, offering information and entertainment programs that include topics like gadgets, automobiles, education, careers, property, entertainment, art, and comedy.^[3]

In mid-2020, NDTV Prime was replaced by NDTV Profit and some programs formerly broadcast on prime are now broadcast on NDTV Profit after market hours, and at weekends.^{[citation needed]}