Nine Digital


Nine Digital Pty Ltd (formerly Mi9) is an Australian digital media company and subsidiary of Nine Entertainment Co.

Nine Digital Pty Ltd
HeadquartersSydney, Australia
ProductsTelevision, Digital, Events
ParentNine Entertainment Co.



Ninemsn was originally formed in 1997 as a joint venture between Microsoft and PBL. The ninemsn website operated as the main website for the Nine Network and MSN in Australia.

The Ninemsn company was renamed Mi9 in 2013, and in October 2013, Microsoft sold its 50% stake in the company to Nine Entertainment.[1] Mi9 was subsequently renamed Nine Digital.



Women's network 9Honey was launched as a fashion site in April 2015.[2] Nine subsequently brought together several online brands under the a single women’s network called 9Honey in 2016. This change saw the fashion and beauty website rebranded as 9Style.[3]

  • 9Honey | Binge: a site concerning television, streaming media and literature. It produces book reviews through its Booktopia brand and podcasts including Honey Mums and What the F is for Dinner.
  • 9Honey | Celebrity: an entertainment, pop-culture and celebrity news site.
  • 9Honey | Coach: a health-focused motivational site.
  • 9Honey | Homes: an interior design and home styling site.
  • 9Honey | Kitchen: a culinary site including recipes and cooking tips and stories.
  • 9Honey | Mums: a site aimed at mothers including stories and insights on parenting.
  • 9Honey | Style: a beauty and fashion site formerly branded as simply 9Honey.
  • 9Honey | Travel: a travel and tourism sight including stories and recommendations.
  • 9Honey | You: a female empowerment and inspiration site aimed at assisting women to meet their goals.


Catch-up service 9Now was launched in 2016, replacing previous catch-up service 9Jumpin.


9Saver is a joint-venture with RevTech Media and an online money-saving site.

Future WomenEdit

Future Women is a brand aimed at professional women through events and workshops, an on-platform community and journalism.[4]

Formerly a joint venture with Microsoft, website Ninemsn was renamed in 2016.

Pedestrian GroupEdit

Pedestrian is a youth digital news and entertainment website based in Sydney. It is part of the larger Pedestrian Group, which itself is wholly owned by Nine Entertainment. As of March 2022 Pedestrian also owns the Australian brands Vice Media (Australia), Business Insider Australia, Gizmodo Australia, Refinery29, Lifehacker Australia, Kotaku, Pedestrian JOBS, and Openair Cinemas'.[5]


Stan is a subscription streaming service established in 2015.

Former servicesEdit


CarAdvice is Australia’s largest independent automotive content publisher. Its sister publication is BoatAdvice. In 2020, Nine announced plans to phase out the CarAdvice brand in 2021 in order to focus on its Drive brand.[6]

Find a BabysitterEdit

Find a Babysitter is Australia's largest online babysitter website started by Delia Timms and Jeff Bonnes in 2005. The couple divested from the company after five years. The website subsequently came under the control of Nine Entertainment.[7] Nine sold the website back to Timms and Bonnes in 2021.[8][9]


RSVP is an online dating service purchased by John Fairfax Media in 2005.[10] It merged with Oasis Active in 2014,[11] whose co-founders David Heysen and Daniel Haigh were subsequently brought on to manage the combined entity. Nine sold RSVP to Heysen and Haigh in 2021.[12]


  1. ^ Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Retrieved 19 November 2014.
  2. ^ Christensen, Nic (1 April 2015). "Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach". Mumbrella. Retrieved 31 August 2019.
  3. ^ Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 31 August 2019.
  4. ^ "Future Women". Nine for Brands. Nine Entertainment. Retrieved 10 June 2021.
  5. ^ "Home page". Pedestrian Group. Archived from the original on 15 March 2022. Retrieved 17 March 2022.{{cite web}}: CS1 maint: unfit URL (link)
  6. ^ Ward, James. "Nine announces brand relaunch for DRIVE". CarAdvice. Pty Limited. Retrieved 10 June 2021.
  7. ^ "Find a Babysitter". Nine for Brands. Nine Entertainment.
  8. ^ Timms, Delia; Bonnes, Jeff. "About Find a Babysitter". Find a Babysitter. Find a Babysitter. Retrieved 10 June 2021.
  9. ^ "Drive launches new brand and website". Nine for Brands. Nine Entertainment. Retrieved 10 June 2021.
  10. ^ "Fairfax Buys Aussie Online Dating Agency RSVP for A$38.9 Mln". Online Personals Watch. Internet Dating Excellence Association. Retrieved 10 June 2021.
  11. ^ Thompson, Sarah; Mitchell, Jake; Friemann, Gretchen. "RSVP To Merge With Oasis Active". Online Personals Watch. Internet Dating Excellence Association. Retrieved 10 June 2021.
  12. ^ Brooks, Mark. "RSVP Bought by Oasis Founders, Current Managers". Online Personals Watch. Internet Dating Excellence Association. Retrieved 10 June 2021.

External linksEdit

  • Official website