Summary
The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines.
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 2013 (as Nissan Philippines, Inc.) |
| Headquarters | 9th Floor Ecoprime Building, 32nd Street corner 9th Avenue, Bonifacio Global City, Taguig, Philippines |
Key people | Yasuhisa Masuda (president)[1] |
| Products | Automobiles |
| Parent | Nissan Motor Company |
| Website | nissan |
History edit
Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups. UMC started assembling vehicles in their Pasong Tamo, Makati facility. Included in the vehicles assembled were the Datsun 620 pick up with the 1.5 L J15 I4 engine. Later, it brought in the Datsun 720 Double Cab pick-up with the carbureted L20B I4. It also did pre-delivery inspection on the Nissan Cedric (Series 130, also called the Datsun 2400 Super Six), the Nissan Laurel and the Nissan Bluebird.
In 1983, Nissan Motor Company established Pilipinas Nissan, Inc. (PNI), a joint-venture with Marubeni, to assemble and distribute Nissan passenger cars. The company took over the former Volkswagen (DMG, Inc.) assembly plant in E. Rodriguez Sr. Ave., Quezon City and refitted it to meet the specifications required by Nissan Japan. The first models it assembled were the Nissan Pulsar (N12) and the Nissan Stanza (T11, known elsewhere as the Nissan Violet). By this time, UMC focused on the Nissan light commercial vehicles (SUVs and pickups). In November 1991, PNI was renamed Nissan Motor Philippines, Inc. (NMPI). In September 2000, the Yulon group acquired control of NMPI from Nissan Motor Company.
In September 2013, Nissan Motor Company reorganized its Philippine business with the establishment of Nissan Philippines, Inc. (NPI) as the sole national sales company for the Philippines, assuming direct control over the entire Philippine operations of Nissan. The new company is a joint-venture between Nissan Motor Company (51%), UMC (24.5%) and Yulon (24.5%).[2] With the establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI.
In January 2021, Nissan Philippines announced that it will shut down its plant in Santa Rosa, Laguna in March. Ceasing local production of the Nissan Almera in which it has been assembling in the Santa Rosa plant since 2013. Although its marketing and distribution network will still continue selling its vehicles produced in Thailand and Japan.[3]
Nissan would be the third vehicle maker in Santa Rosa to cease operations, after Ford Motor Company in 2012 and Honda Motor Company in 2020.[4]
Nissan has also plans for Mitsubishi Motors Philippines Corporation to produce the Navara and Terra at its plant in Santa Rosa, Laguna.[5]
Vehicles marketed edit
Current edit
- Nissan Almera - Imported from Thailand
- Nissan Navara - Imported from Thailand
- Nissan Terra - Imported from Thailand
- Nissan Patrol - Imported from Japan
- Nissan NV350 Urvan - Imported from Japan
- Nissan Leaf - Imported from UK [1]
- Nissan Z - Imported from Japan
- Nissan GT-R - Imported from Japan
- Nissan Kicks e-Power - Imported from Thailand
- Nissan Livina - Imported from Indonesia
Former edit
- Nissan Almera (2013-2021) - Locally Produced
- Nissan Sentra (1987–2002) - Locally Produced
- Nissan Sentra (Pulsar-Based) (N16) (2001–2014) - Locally Produced
- Nissan Sentra 200 (B16) (2010–2014) - Imported from Mexico
- Nissan Cefiro (1989–2007) - Locally Produced
- Nissan Teana (2006–2014) - Imported from Thailand
- Nissan Maxima (1987–1990) - Locally Produced
- Nissan Bluebird (1990–1993) - Locally Produced
- Nissan Bluebird Altima (U13) (1993–1998) - Locally Produced
- Nissan Altima (L33) (2014–2019) - Imported from United States
- Nissan Terrano (1996–2000) - Imported from Indonesia
- Nissan Murano (2006–2016) - Imported from Japan
- Nissan Vanette (1993–2001) - Locally Produced
- Nissan Urvan Shuttle (1988–2015) - Locally Produced
- Nissan Urvan Escapade (1998–2015) - Locally Produced
- Nissan Urvan Estate (2002–2014) - Locally Produced
- Nissan Serena (C24) (2002–2012) - Locally Produced
- Nissan Grand Livina (2008–2016) - Locally Produced
- Nissan Safari (1990–2000) - Locally Produced
- Nissan Patrol Super Safari (2000–2018) - Locally Produced
- Nissan Juke (2016–2021) - Imported from Japan
- Nissan Sylphy (2014–2022) - Imported from Thailand
- Nissan Power Eagle (1991–1998) - Locally Produced
- Nissan Frontier (1998–2008) - Locally Produced
- Nissan Frontier Bravado (2006–2014) - Locally Produced
- Nissan Frontier Navara (2008–2015) - Imported from Thailand
- Nissan AD Max (Y10) (1997–2000) - Locally Produced
- Nissan Verita (K11) (2000–2007) - Imported from Taiwan
- Nissan X-Trail (T30) (2003–2014) - Locally Produced
- Nissan X-Trail (T31) (2010–2014) - Locally Produced
- Nissan X-Trail (T32) (2014–2022) - Imported from Japan
References edit
- ^ "Nissan Philippines begins another chapter under new leadership from incoming President, Yasuhisa Masuda". Official Philippines Newsroom. 25 March 2024. Retrieved 2 April 2024.
- ^ "Despite industry roadmap delay, Nissan Philippines sticks to five-year growth target". GMA News Online.
- ^ "Nissan to end Philippine auto assembly operations".
- ^ "Nissan to shut down Laguna plant". 22 January 2021.
- ^ Pornelos, Vince (2020-05-28). "Nissan wants to build Terra, Navara at Mitsubishi Motors PH factory". AutoIndustriya.com. Philippines: AutoIndustriya. Retrieved 2021-02-13.
External links edit
- Nissan Philippines, Inc. official website